Search engine optimization (SEO) is key to connecting with potential customers. Using website optimization services or even a DIY approach can mean better rankings. So, how do you optimize your website? Here are a few steps.

If you are an owner of a local business, having the proper exposure to your audience through SEO is critical to success. SEO stands for search engine optimization and is the process of making a website more visible through the generation of quality traffic. Having proper SEO aids in building awareness of your business which will generate more traffic.  If you are a local business, this can mean more people coming to visit your store. To get more local traffic to your business, use these 3 steps.

Having an online presence for your business is important. Setting up a website and forgetting it will not reach the visibility you need to get more leads that would increase your business. Even before you set up a website, have SEO in mind. At Search Marketing Resource, we view website creation not only visually, but also in terms of content and SEO to help you gain leads from the launch of your site.

Frequently Asked Question–AKA FAQ–lists have been a staple ever since the early days of the internet. The original FAQs were developed in order to prevent moderators on these newsgroups and mailing lists from having to post the same answers to common questions over and over again when new users asked them without checking the archives of these groups for the answers to these questions before posting the question to the entire group again.

One of the biggest challenges for SEO marketing programs is how to find good long-tail keyword phrases that don’t only bring potential customers to your website, but bring customers who are looking to make a leap to the next step and buy your products and services.