Social Media Management

A significant percentage of your target market is spending more of their search efforts on Facebook and less time on other online channels and Search Engines. Additionally, your competition, whether it is Consumer, Retail, Business-To-Business or Industrial, are active on Facebook and building their online ‘Brand’ and recognition. Included in our Social Media writing services, your SEO Content Manager creates a business listing account for your company if not already active.

Each month we write and upload several in-depth articles that are industry-related and specific to a company event or offering. All posts contain URL’s (backlinks) to your site and have a mix of targeted keywords and phrases. This maximizes the website’s Search Engine Optimization effect and your keyword search rankings.

Google My Business is a business directory listing and posting platform. Having an active account here if your business has a physical address increases local search position. Search Marketing Resource provides Google My Business account management as part of your ongoing SEO marketing. Google My Business can be one of the highest page ranking factors for local search engine optimization today.

Google My Business marketing through Search Marketing Resource builds on our recommended SEO strategies to create new leads, increase website traffic and improve End-User engagement and sales conversions. All monthly posts contain URL’s (backlinks) to your website and contain a filtering of targeted keywords and phrases in the content to maximize our Search Engine Optimization efforts.

Maintaining an active Blog on your site is a required monthly action item in your online marketing plan. Blogging serves two important strategies, providing industry related news and events about your company and the ongoing addition of keyword search phrase content pages to your site. Each Blog post creates a new web page that is Search Engine Optimized as well with Title Tags, Meta Descriptions, Meta Keywords, Image Names and keyword Alt Text.

Your SEO Manager’s team posts two to four in-depth articles per month related to your industry and newsworthy to your target audience. Once the articles are approved, the posts are uploaded to your Blog page. The content will increase the keyword ‘weight’ or ‘density’ of your site and further promoting keyword rankings and search visibility. All posts contain URL’s (backlinks) to your site and have a mix of targeted keywords and phrases to maximize the Search Engine Optimization effect with the Search Engines and your keyword search rankings.

Routinely making ‘noise’ about your company by publishing optimized content through various venues continues to promote your website with the Search Engines. Again, Google, Yahoo and Bing typically rank businesses higher in search results who are actively posting news, videos and images specific to their product and service lines. Included with our Search Marketing programs is the creating and posting of keyword tagged videos.

The SEO Manager assembles 8-10 hi-res images that represent your industry vertical and then creates a video slideshow, adding floating text particular to your target audience as well as a music score background. These videos will be indexed by the Search Engines and presented in search results and ‘shared’ to other social media venues.