Category Archives: Google Adwords

6 Reasons Small Businesses Should Invest in Google Ads

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Google Ads: Why It’s Best for Your Online Business 

Google Ads is one of the most effective methods for paid online advertising. It allows you to efficiently present your brand to the worldwide web and maximize your return on investment.

2 Key Changes to The Google Ads Platform During 2020

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The year of 2019 brought changes to the format of pay-per-click ads at Google Ads, such as recommendations and options for bidding that became automated. These were anticipated changes. Some other changes were not expected, including features added in for audiences.

Top 5 Google Ad Mistakes Small Businesses Must Avoid

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Google Ads can be a little nerve-wracking for beginners who are starting to run campaigns. This is relatively because Google Ads is an extensive field, and a single miscalculation results in wasted ad dollars and reduced ROI. This article is purposely tailored to empower you to get started as it pinpoints the 5 biggest Google Ads mistakes beginners make.

Best Small Business Paid Search Advertising Types

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Running ads can be costly for startups and growing businesses, but the returns can also outweigh the cost. Google Ads management with Search Marketing Resource works on your campaigns to get effective results, from targeting the correct audience to running ads. It can be harder for smaller businesses in most digital marketing campaigns to compete against larger companies that have bigger budgets. Yet, Google Ads can help smaller businesses compete on an even playing field with their competition.


Posted by Robert MacNeil – President

AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.


Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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