Category Archives: Google Adwords

Top 5 Google Ad Mistakes Small Businesses Must Avoid

Posted by admin

Google Ads can be a little nerve-wracking for beginners who are starting to run campaigns. This is relatively because Google Ads is an extensive field, and a single miscalculation results in wasted ad dollars and reduced ROI. This article is purposely tailored to empower you to get started as it pinpoints the 5 biggest Google Ads mistakes beginners make.

Best Small Business Paid Search Advertising Types

Posted by admin

Running ads can be costly for startups and growing businesses, but the returns can also outweigh the cost. Google Ads management with Search Marketing Resource works on your campaigns to get effective results, from targeting the correct audience to running ads. It can be harder for smaller businesses in most digital marketing campaigns to compete against larger companies that have bigger budgets. Yet, Google Ads can help smaller businesses compete on an even playing field with their competition.

COMMON ADWORDS MISTAKES THAT DRIVES UP COST

Posted by Robert MacNeil – President

AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.

RETURN ON INVESTMENT

Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.

Knowing The Consumer Purchasing Cycle Can Increase Your AdWords Conversion Rate

Posted by Robert MacNeil – President

WHAT IS THE CONSUMER PURCHASING CYCLE?

The consumer purchasing cycle describes how consumers go about purchasing a product or hiring a service. A consumer who is actively browsing for products to purchase on the web is set to be in an advanced purchasing cycle. He or she knows that they need a product in order to fulfill a certain need or help them solve a specific problem.

Another phase of a consumer purchasing cycle happens when people read a promotional blog or educational video. They may not realize what the product can do for them yet, but they are

Optimize AdWords with Latest Trends in Google’s Adwords Changes

Posted by Gabrielle Talley - Senior Search Marketing Manager

Google supports and is very in tune to mobile traffic. Just about anyone knows this and pretty much everyone has probably used Google in some form on a mobile device whether they are running a simple search, opening their email, or downloading a doc. There is a good reason for Google to concentrate on mobile traffic because that is where today’s audience is. People don’t sign onto their computers for quick updates, they grab their phone or tablet.

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