Having an active Social Media campaign is an important element to increasing and maintaining your online visibility. Social Media offers a platform from which to engage the End-Users, share company events, industry news and build relationships with current and future customers. Today, more End-Users search Facebook for recommendations on products and services than Google, Yahoo or Bing combined.

Social media marketing is one of the most efficient and effective ways to connect with customers and promote your business. However, with the ever-changing landscape of social media, it can be difficult to keep up with the latest best practices. This article will provide you with an overview of the best practices for social media marketing, so you can make the most of this important marketing tool.

Is social media really critical in improving your site’s ranking? There are some SEOs that say yes and some say no. However, we’ve found that social media does play a role in improving the ranking of a website along with other factors. However, while the term “social media” and “rankings” are thrown around often, many gurus fail to tell you just how social media improves your rankings.

Here’s 4 ways social media does improve a site’s ranking factor:

1. INCREASES YOUR REACH TO GAIN MORE OF AN AUDIENCE

Offsite SEO is a format of optimizing the site by way of performing SEO tasks off the site. Instead of optimizing pages and posts on the site, there are specific items that can be completed off of the website. These strategies send traffic to the website, which sends signals to the search engine to increase rankings.

WHAT ARE SOME EXAMPLES OF OFFSITE SEO?

Offsite SEO strategies include creating backlinks from another website back to the main site. These can include blogs, bookmarking sites, niche related site advertising, article directories, forums, Press Releases, and social media networking sites.

If you have a website that gets a lot of traffic, your website could benefit from Search Marketing Resource’s social media management program. The program helps you gain and retain website visitors. These strategies can help you maintain your current level of visitors.