Category Archives: Inbound Marketing

How to Create an Effective Lawyer Website to Capture Leads

Posted by Michael Wilson - Search Marketing Manager

Not all brands are the same and your website is no different. A lawyer’s website design needs to communicate trust and integrity to visitors. Having a custom designed site can reach a wide audience of potential clients and communicate the values of the business.

What does it take to make a successful lawyer site design?

While it is important to have content on the site, the site also needs a clear call to action.

7 Reasons Your SEO Never Works Out as Planned

Posted by Gabrielle Talley - Senior Search Marketing Manager

If you’re not familiar with using organic search engine optimization (SEO), then your plans are likely to fail. It is the frontrunner for online marketing today, but there’s a lot of factors that go into optimizing your website for the search engines. The list is exhaustive and confusing for anyone new to the SEO scene.

Here’s 7 reasons why your SEO is NOT working for you:

1.  You don’t have the right set of keywords

If your keyword list is not specific to your brand, products, and services, then your website is

4 Ways Social Media Improves Your Site’s Ranking

Posted by Gabrielle Talley - Senior Search Marketing Manager

Is social media really critical in improving your site’s ranking? There are some SEOs that say yes and some say no. However, we’ve found that social media does play a role in improving the ranking of a website along with other factors. However, while the term “social media” and “rankings” are thrown around often, many gurus fail to tell you just how social media improves your rankings.

Here’s 4 ways social media does improve a site’s ranking factor:

1. INCREASES YOUR REACH TO GAIN MORE OF AN AUDIENCE

The Top 5 Must-Know Information About Offsite SEO

Posted by Gabrielle Talley - Senior Search Marketing Manager

Offsite SEO is a format of optimizing the site by way of performing SEO tasks off the site. Instead of optimizing pages and posts on the site, there are specific items that can be completed off of the website. These strategies send traffic to the website, which sends signals to the search engine to increase rankings.

WHAT ARE SOME EXAMPLES OF OFFSITE SEO?

Offsite SEO strategies include creating backlinks from another website back to the main site. These can include blogs, bookmarking sites, niche related site advertising, article directories, forums, Press Releases, and social media networking sites.

How We Help Your Business Overcome Social Media Challenges

Posted by admin

If you have a website that gets a lot of traffic, your website could benefit from Search Marketing Resource’s social media management program. The program helps you gain and retain website visitors. These strategies can help you maintain your current level of visitors.

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SEARCH MARKETING SOLUTIONS & WEBSITE DESIGN SERVICES

Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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