RESPONSIVE THEMES

Having A Mobile Device ‘Friendly’ Website Design Increase Keyword Search Rankings & Generates More Site Visitors

GRAPHIC DESIGN & WEBSITE DEVELOPMENT

RESPONSIVE THEME DESIGN

Websites today are viewed on a wide variety of devices having a multitude of resolution settings and screen sizes. From a 60-inch HDTV to a 4-inch Smartphone, the webpages need to be 100% scalable regardless of where being viewed. The Search Marketing Resource team has been developing Responsive Theme websites years before this was the ‘norm’ and have significant experience in the unique design challenges associated with a ‘Mobile Friendly’ site.

Mobile Device Graphic Design

Just a few years ago, the majority of visits to business-to-business and industrial market websites came from desktop PC’s and laptops. Traffic from mobile devices, cell phones and tablets accounted for less than 15% of all site visits. For retail and ecommerce businesses, the mobile device counts were higher, but still less than one-third by comparison.

  • Mobile phones are used to complete 3 out of 5 Internet searches.
  • 75% of Smartphone owners rely on their devices for directions and location-related businesses.
  • Mobile Marketer states 70% of searches on cell phones lead to an action within an hour.
  • 61% of local searches on mobile phones lead to an instant phone call.
  • Mobile phone coupons are redeemed 10 times more often than paper coupons.
  • By the end of 2017, over 65% of all internet traffic will be via mobile phones.

Now, regardless of your target audience, over half of the End-User visits are from mobile devices. This trend increases daily and requires a website to be graphically designed and developed differently than in the past.

The graphic designer and programmer work together to ensure the functionality of the page elements. The text and images, at different resolutions, ‘wrap’ at proper breakpoints as determined by the size of device's screen size. Our web development team is very experienced in the design requirements and testing of Responsive Theme websites.

GOOGLE REQUIRES SITES TO BE MOBILE FRIENDLY

Until recently, Google did not track whether a website was easily viewable on mobile devices regardless of the resolution settings or screen size. That has now changed as Google scans all websites to determine if the pages render as a Responsive Theme and indexes it as 'Mobile Friendly'.

If your website is not considered mobile device ready, then Google will demote your website in the search rankings behind those companies whose sites have a Responsive design theme.

Statement from Google

‘We have taken a strong stance on mobile SEO, and there will be demotions if a website is not mobile friendly or is misconfigured when it comes to being mobile friendly. The demotion will only impact mobile, smartphone friendly, search results and only impact web pages that are not smartphone friendly or misconfigured when it comes to being smartphone friendly’

Fortunately, we are able to convert your current website to a Responsive presentation while maintaining the graphic design, images, content and page navigation. All of our new design or redesign projects are coded to be Mobile Friendly.

Mobile Friendly Design

Is Your Website Search Engine Optimized?

The SEM Resource team will review your website and deliver a report that provides both a graded review on how well your
site has been optimized for the keyword or phrase used and 7 direct action items that if followed will
help to increase our keyword rankings.

ABOUT Search Marketing RESOURCE

Team Experience - Project Leadership - Industry Recognized

Search Marketing Resource is a national provider of online marketing solutions driving inbound website traffic through SEO programs and graphic design for business-to-business, industrial, consumer and ecommerce focused vertical markets.

Our project team leaders, Search Marketing managers, senior programmers and graphic artists are well tenured having provided services to 1,000’s of companies nationwide.

REQUEST SEO PROPOSAL A detailed SEO program overview will be provided in 24 hours
*
*
*
*
*
* Required
WEBSITE DESIGN QUOTE Request a redesign proposal today and have a quote tomorrow
*
*
*
*
*
* Required

CONTACT US

SEARCH MARKETING SOLUTIONS & WEBSITE DESIGN SERVICES

Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required