SEO Digital Marketing, Social Media, & Email

This group of Digital Marketing services is very effective to increasing your keyword search rankings quickly, managing your Social Media accounts but also the added benefit of lead generating by reaching out to prospects and existing customers with email offers.

Understanding how the different Search Engine algorithms for Google, Yahoo and Bing determine the top keyword searches is critical for an effective Search Marketing program.

This begins by optimizing the SEO attributes for each of the individual webpages, creating keyword rich blog/news posts, generating Social Media activity and connecting with your client and customer base with monthly email campaigns.

SEO Digital Marketing & Social Media Campaigns

Website Technical Review

The first step of every Search Marketing program is delivering a complete website review to identify any SEO issues that need to be addressed, as well as opportunities for improving SEO using the current best practices. When the website review has been completed, we present the results to you and provide you with a six-month action plan containing the steps necessary to improve your program for you to consider.

Keyword Selection Process

Your dedicated SEO Manager assembles a comprehensive list of targeted “long-tail” keyword phrases based on an in-depth review of your current web content, target audience, detailed web traffic analytics and the web sites of your competitors. These targeted keyword phrases–once approved by you–are incorporated into the overall optimization of your website and will be part of all new Blog post content, Press Releases, Social Media posts, and any other content created for your site going forward.

SEO Performance Dashboard

You receive password-protected access to an online portal that provides you with comprehensive information about the program including ranking information about your selected keyword phrases, website traffic, social media account data, and much more. This portal allows you to track all aspects of your digital marketing program in real-time and allows you to generate custom reports on whatever aspects of the program that interest you the most–or have your SEO Manager create these reports for you–and deliver them to you on a weekly, monthly or quarterly basis.

Website Page Optimization - SEO Attributes

Your dedicated SEO Manager goes through each page of your website identifying which SEO optimization updates need to be completed. These may include the following changes -

• Page Names
• Keyword Image Names
• Title Tags
• Image Alt Tags
• Meta Descriptions
• Anchor Links

Updating these SEO attributes with targeted keyword phrases help align your site with the current Search Engine algorithms.

News (Blog) Writing Services

A key ingredient of every effective online marketing plan includes maintaining an active Blog. Providing new Blog content each month allows you to provide the latest news and events about your company, as well as your industry. This helps identify your company as a “thought-leader” as well as provides additional opportunities to insert the targeted keyword phrases into your site’s content which increases the keyword “weight” or “density” and will help increase the ranking of that phrase in the popular Search Engine results.

Your assigned SEO Manager’s team delivers two to four in-depth Blog posts each month for your review and approval. These articles contain content relevant to your business and industry to help attract your target audience to your website. Once the posts have been approved, we upload them to your Blog (News) page.

Social Media Management

Social Media is a critical aspect for the online visibility for your business, and in order to take advantage of this powerful marketing tool, you need to have an active Social Media campaign. Social Media allows you to share important company news, engage your customers, announce new products and services, provide the latest industry info, build relationships with your customers, and create future business opportunities.

Different Social Media platforms provide unique opportunities to create product and services-specific offsite content with targeted keyword phrases. This offsite content provides reputable backlinks which direct traffic back to the pages of your website.

We do this by creating unique Social Media content based on the latest blog posts for your website which then are scheduled and are posted throughout each month of your Search Marketing program. This content helps maximize the SEO and targeted keyword rankings for your site through these backlinks (URL’s) from each of the most popular Social Media platforms.

Backlink Programs

A backlink is a link, (a URL such as www.yourcompany.com) that directs the end-user who clicks on it to a different website–preferably your business website. Search Engines rank websites that have a lot of ‘qualified’ backlinks that are indexed from other media venues such as Facebook, Twitter, Google My Business or LinkedIn higher, but only if the content surrounding that link is similar to the content of the destination where the link sends the end-user. The credibility of these backlinks is an important factor evaluated by the Search Engine algorithms.

Generating reputable backlinks is central to all of our Search Marketing programs. All of the Social Media posts we create target the identified keyword phrases and include backlinks within the copy. All of our optimized Press Release publications include at least three backlink URLs within the content.

Optimized Press Releases

An optimized Press Release is not only a great way to communicate important news about your business, products and services, but also a tremendous opportunity to create qualified “backlinks” to increase keyword visibility with Search Engines and build your online Brand. SMR transforms your news into a Press Release written in AP format and published to hundreds of online eZines, local news sites, newswire services, Radio Stations and online Broadcast outlets.

Business Directory Submissions

Having your business listed in reputable Local and National business directories helps increase your rankings and landing a top position in the Search Engine “maps” display.

It is critical that your business Name, Address and Phone (NAP details) are consistent across all directories and other sources on the web. Because this information is routinely indexed by search engines such as Google, Yahoo and Bing, it compares this information to that within other directory sources to confirm that your business does exist. If it does not appear, or the information is not identical to the NAP information everywhere else, the Search Engines might minimize or decide not to display your business in the search results.

For your Digital Marketing program, your dedicated SEO Manager identifies the business directories where your company should be listed and either adds or updates (if the entry is incorrect) your company details and includes a unique description for each directory listing.

Effective Email Marketing Management

Maintaining contact with your customer base and website visitors is significant to creating repeat business and developing new opportunities. An effective approach is publishing a monthly newsletter with information about your company's service lines, expansion, price reductions, special offers or management changes.

Just submit your email target list, and each month, or when preferred, your SEO team will prepare the campaign for distribution. Search Marketing Resource manages the newsletter ‘push’ by designing the newsletter template, writing the publication copy, adding imagery and tracking code to measure the overall activity of the emails sent.

The newsletter offer is published on the date and time requested with an overall activity report provided indicating the number of emails opened, reads and unsubscribes.