Category Archives: Search Marketing

Why is a FAQ Page Important to Increased Search Rankings?

Posted by Michael Wilson - Search Marketing Manager

Frequently Asked Question–AKA FAQ–lists have been a staple ever since the early days of the internet. The original FAQs were developed in order to prevent moderators on these newsgroups and mailing lists from having to post the same answers to common questions over and over again when new users asked them without checking the archives of these groups for the answers to these questions before posting the question to the entire group again.

5 Things You Can Do to Increase Search Engine Traffic in 2019

Posted by admin

The end of the year is a good time to look at your Google Analytics and see if you can find ways to improve your website design and increase search engine traffic for your website in 2019. Here are 5 steps you can take to help increase your search engine traffic in 2019:

7 Elements of Effective SEO Marketing Programs

Posted by admin

Creating an effective SEO marketing program is a challenge, especially in a world where the rules and standards established by Google shift and change all of the time. There are several tried and true actions to improve your online presence and increase search engine traffic for your website.

1 – Providing a Free Website Analysis Report

The first action that an effective SEO program should take is to get a professional assessment of your website to determine if an SEO marketing program would be beneficial. A no obligation, free website analysis report is a fantastic way to get an idea of how your site is performing so far and how it can be improved.

5 Essential Qualities of a Great Search Engine Marketing Company

Posted by Michael Wilson - Search Marketing Manager

There are a lot of search engine marketing companies out there. But how do you find one that will help you grow your business?

1 – Should Get Results within the first 90 days

A great search engine marketing company can assess any website and find areas within it that can be improved, leading to improved rankings in targeted keyword phrases, an increase in organic web traffic or other positive results. It might not be drastic improvement because it takes Google sometimes between 2 to 4 weeks to “crawl” the site again and note the changes to the site, but it will be moving in the right direction, or the search engine marketing company will discover the cause or causes of the lack of improvement.

3 Major Benefits of an Industrial Search Marketing Program

Posted by Michael Wilson - Search Marketing Manager

At first glance, search marketing programs seem to be geared toward businesses that cater directly to customers such as retail shops like Amazon and Walmart. Or for more traditional B2B organizations providing goods and services that the average business looks for.

But what about my business? What about industrial clients who specialize in products that only a select few know about or need, but yet are an important part of the economy? How does an industrial search marketing program benefit me?

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