Category Archives: Search Marketing

What is Bounce Rate and How Can I Reduce It?

Posted by Gabrielle Talley - Senior Search Marketing Manager

What is a bounce rate and how does it affect your SEO efforts? A website’s bounce rate involves how long a visitor spends on a site.

Bounce Rates are those distressing internet statistics which measure how long a visitor looks at a single page on your website and leaves immediately, bouncing away without visiting any other page. This statistic or occurrence is one of those that people talk about most often when it comes to SEO and whether the site is showing up for the right audience, but is perhaps the least understood and most often misinterpreted statistics.

3 Tips to Optimize Content to Increase Traffic

Posted by Gabrielle Talley - Senior Search Marketing Manager

The secret to optimizing content to increase traffic is to know what your audience wants. According to one study, 80% of business decision-makers want is to receive information in the form of an article versus an advertisement. Content has broadened into other resources that provide information and not only a text article. Content now includes video, audio, images, info graphics, and text.


Content informs your visitors with information. Remember they are searching for something.

Why Adding Content On Home Pages Increases Traffic And Search Engine Rankings

Posted by Robert MacNeil – President

A home page that has a thin amount of content or is made of entirely images often has a difficult time ranking for keywords. Content is vital to search engine optimization if you wish to have a high number of visitors to your page. Even when content is king, it is often hard for website owners to figure out why or how increased content increases traffic.

Get a Site Audit to Diagnose Why You’re Not Getting the Web Traffic You Want

Posted by Robert MacNeil – President

When you’ve tried do-it-yourself SEO efforts or even hired a company, but haven’t had results, getting an audit of your site will help you assess the problem areas. If your efforts haven’t included audits every month, there’s no way you would know what to fix and when before you get dinged by Google or worse, de-indexed.

We want to bring your attention to ways you can audit your site or have a professional SEO company do it for you. With assessments, you stay on top of your competitors and get the ranking results to prove it.

4 Must-Do Rules for SEO to Be Effectively Competitive

Posted by Gabrielle Talley - Senior Search Marketing Manager

Search engine optimization is nothing new. The technology has been near leading edge of the digital world for quite some time. With the tremendous use of search engines, great SEO (Search engine optimization) is a must. The process of SEO is tricky as change is constant as a result of changes to search algorithms. If you want to get more traffic from search engines, get a grasp on these concepts.


Quality of Content is ultimately more important than quantity or speed of content posted. Most of the time Long-form content is worth more for readers. This is one reason Google often



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required