Category Archives: Search Marketing

What Makes Search Engine Optimization Effective to Gain Traffic to Your Website?

Posted by Gabrielle Talley - Senior Search Marketing Manager

Search engine optimization is the act of making your website’s content more organized in order to attract more visitors. Most developers count on search engines as their main source of traffic. Search engine optimization can help your site appear higher on relevant searches when a search engine user is looking for a particular topic, product, or service.


A large part of search engine optimization is simply creating a website that search engines will

How to Build Backlinks for Your Website and What to Consider in Your Strategy

Posted by Robert MacNeil – President

Link building is an important part of search engine optimization. It’s also among its most challenging parts. To be effective, it requires creativity, hard work, and a financial investment. Your personality and the nature of your website will determine the nature of your link building campaign.

In order to develop a link acquisition strategy that is effective, you’ll want to take in account a few things about your business. There are a number of very effective ways to acquire links. In order to reach your target market, it’s essential that you choose the right ones.

The Top 3 Factors Every Business Website Needs to Succeed

Posted by Robert MacNeil – President

Businesses thrive on having a website design that will help capture a customer’s attention. Anything that captures someone’s attention will motivate them to visit your website more often which in turn leads to more revenue. Web design provides businesses with professional and well developed website designs that will appeal to any visitor. Website designs will help your business earn more views and revenue.

What You Need to Succeed

How Using Keyword Phrases Qualifies Your Site Visitors

Posted by Gabrielle Talley - Senior Search Marketing Manager

Choosing your site’s keywords can be confusing. Best practices include finding keywords that are relevant to your products, services, and company’s industry. But, how do you know which keywords to include on your site? We’ll answer that question in this post.


The key to finding keywords that qualify your audience is to know what they are searching for in the search engines. The keywords you choose need to be relevant to your products and services, but also match what your customers want.

What is Bounce Rate and How Can I Reduce It?

Posted by Gabrielle Talley - Senior Search Marketing Manager

What is a bounce rate and how does it affect your SEO efforts? A website’s bounce rate involves how long a visitor spends on a site.

Bounce Rates are those distressing internet statistics which measure how long a visitor looks at a single page on your website and leaves immediately, bouncing away without visiting any other page. This statistic or occurrence is one of those that people talk about most often when it comes to SEO and whether the site is showing up for the right audience, but is perhaps the least understood and most often misinterpreted statistics.



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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