Creating an effective SEO marketing program is a challenge, especially in a world where the rules and standards established by Google shift and change all of the time. There are several tried and true actions to improve your online presence and increase search engine traffic for your website.

1 – Providing a Free Website Analysis Report

The first action that an effective SEO program should take is to get a professional assessment of your website to determine if an SEO marketing program would be beneficial. A no obligation, free website analysis report is a fantastic way to get an idea of how your site is performing so far and how it can be improved.

There are a lot of search engine marketing companies out there. But how do you find one that will help you grow your business?

1 – Should Get Results within the first 90 days

A great search engine marketing company can assess any website and find areas within it that can be improved, leading to improved rankings in targeted keyword phrases, an increase in organic web traffic or other positive results. It might not be drastic improvement because it takes Google sometimes between 2 to 4 weeks to “crawl” the site again and note the changes to the site, but it will be moving in the right direction, or the search engine marketing company will discover the cause or causes of the lack of improvement.

At first glance, search marketing programs seem to be geared toward businesses that cater directly to customers such as retail shops like Amazon and Walmart. Or for more traditional B2B organizations providing goods and services that the average business looks for.

But what about my business? What about industrial clients who specialize in products that only a select few know about or need, but yet are an important part of the economy? How does an industrial search marketing program benefit me?

SEO stands for Search Engine Optimization, and in short, SEO is the art of designing and formatting your website in such a way that Google, as well as other internet search engines, can easily understand it and know what your site is for, and then matches it to users who need the type of information that you have on that site.

Web “crawlers” are automated commands designed to catalog the contents of the World-Wide-Web so that the search engines constantly improve their search algorithms and the results generated by them. Part of this is the wording you use in the content you create for your site, but that is only a very small part of SEO.

Information is at the tip of our fingers, only a Google search away. If you want to provide information, a product or a service, you need to ensure that when potential visitors type their question into Google, your website will be ranked high among the results.  There are different factors that go into a website ranking high in the search engines.

Keyword Searches

The results that Google displays after a keyword search are known as Search Engine Results