Optimized Press Release

An optimized Press Release provides a great opportunity to create qualified 'backlinks', increase keyword visibility with Search Engines and build your online Brand. Although Press Release writing services are included in our SEO Marketing Programs, we also provide stand-alone Press Release editing and publishing services.

The Press Release program includes the writing and optimization of Company news, events, product launches, employee promotions, and investor highlights. Once you approve the Press Release, it is submitted to the top online news posting websites, forums and eZines via online publication vendors such as PR Web, SB Wire, and PR Log.

Publicizing news about your company allows hundreds of End-Users to find links to your website when looking at Forums, Blog posts and Releases specific to your industry. An additional benefit is the growing offline content associated with your Company’s domain which develops a cache of backlinks to your website. This generates higher keyword rankings with the Search Engines.


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THE PRESS RELEASE WRITING PROCESS

The Press Release writing process is very straightforward. Our technical writers review your industry and website to become acquainted with your particular marketplace. We also discuss if there are any current events in your industry or company to determine a relevant topic. Each Press Release is SEO optimized with keywords specific to your products or services and embedded with backlinks to your website.

The Press Release is written in AP format, and the initial draft is submitted for your review and comment. This writing process is repeated until the PR meets your expectations and is approved. The Press Release is then pushed through various news agencies and for the following 30 days we provide several detailed tracking reports showing the activity of the PR - impressions, reads and geographical coverage.

Press Release Topic

Prior to our writing a Press Release, we will conduct a brief call to discuss possible topics that are newsworthy. These may include the launch of a new product or service line, company expansion, management change, etc. We submit a preliminary Q&A form for your team to complete. These details provide the starting point or the Press Release content.

Incorporating Keyword Phrases

The Press Release copy will contain targeted keyword phrases and search terms that are relevant to the article. This promotes downloads and views from the preferred customer base. Although the PR content will be written specific to one, or several, search terms focused on in the SEO program, the release will maintain a balance between Search Engine attention and engaging copy for the end-user.

Writing Press Release Copy

The Press Release is written in Associated Press (AP) newswire structure and will be penned in a ‘News Announcement’ format. It is then passed on for the editor’s review at SB Wire, PR Web or PR Newswire. The Press Release copy will include up to three imbedded links, or URL’s, which click back to the specific product or services page(s) associated with PR topic.

Press Release Review & Edits

Once the subject, or topic, of the Press Release is determined, an initial proof is written. It is typically five to six paragraphs in length and optimized with the keyword phrases targeted in the SEO program. The SEO Manager may include images or videos in the content as well. The draft is submitted to you for review and any indicated edits are completed before final approval.

Press Release Submission

With the approved Press Release, the publication will be presented to one, or more, online news organizations. Included in the PR are company contact details, website, logo, phone number and address. The Release will be reviewed and evaluated against editorial guidelines. If edits are required, the SEO Manager will amend the copy and resubmit until it is accepted.

Syndications & Activity Reports

The published Release will generate two positive gains in your online visibility. The PR will be picked up and presented on up to 300+ eZines (online magazines), TV Station and radio websites, as well as forums and other content directory venues. Within 10 days of the publication, your SEO Manager will provide a detailed analysis of the PR’s performance, including how many reads, impressions and downloads it has generated.

Is Your Website Search Engine Optimized – Free Analysis!

The Search Marketing Resource team will review your website and deliver an analysis from a Search Engine optimization perspective. The report will offer recommendations and specific action items that would better align your website with the Search Engines and increase your keyword search rankings.

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