Digital Marketing SEO Program

SEO Keyword Research

Keyword research is the cornerstone to any successful Search Marketing SEO program. Understanding the keyword phrases and variations of each that your target audience uses in online searches is crucial to receiving qualified visitor click-throughs to your website.

Focusing on phrases that are more unique or descriptively specific to your products and services will generate targeted End-User traffic that increase conversions, such as making a call or completing a Contact form.

For each digital SEO marketing program, we use a combination of tools to create a comprehensive list of 3-5 word ‘long-tail’ phrases that are used as the foundation for the optimization of the website and incorporated into all Blog articles, Press Releases and Social Media posts.

Backlinks

A backlink is a link, or URL such as www.yourcompany.com, that when clicked redirects the end-users to a different website. The Search Engines credit websites with qualified backlinks that are found and indexed from other media venues such as Facebook, Twitter, Google+ or LinkedIn.

Backlinks are only counted and awarded credit by the Search Engines if the content surrounding the link is like the copy found on the referring website, or where the link redirects to.

In our digital marketing SEO programs, all Social Media posts have backlinks placed in the copy. Depending on the platform, the links show up in search engines including the keyword phrases targeted in the marketing plan. This tactic is also utilized in all Press Release publications where up to 3 URL’s are embedded in the content.

Social Media Management

The Search Engines place merit on those business websites who are active in their industry. New articles that are keyword topical with backlinking URL’s routinely posted to various online venues are indexed by Google, Yahoo and Bing. Businesses who consistently promote their products and services will achieve higher rankings in organic search results ahead of companies that are ‘quiet’ in their online marketplace.

Each month we write and post articles to your Social Media accounts and Blog pages and also regularly create and upload keyword tagged videos and images to YouTube, Pinterest and Instagram.

This, added to the ongoing published Press Releases we create, generates significant attention from Google, Yahoo and Bing with regards to your online visibility.

Pinterest & Instagram

Having alternative forms of content created and maintained on the most relevant Social Media venues is required to manage a successful and balanced digital Search Engine Marketing approach. In our digital marketing SEO programs, we include not only article writing opportunities but platforms such as Pinterest and Instagram.

Company photos or industry related images are selected and added to your Social Media outlets of choice. The images have engaging content with keyword descriptions, hashtags, and backlink URL to your website.

Blogging

As you may have heard ‘Content is King’ in SEO. This is why having an active Blog is so important to a successful Search Engine Optimization program. Each month, your SEO Manager and team create Blog articles with keywords and copy specific to your products and services.

The posts are added to the main Blog landing page and then a unique, individual page is added with anchor links to other interior pages of the site. The page is also optimized with a title tag, meta copy, header tags and other SEO attributes.

Typically, 2-4 Blog posts are uploaded every month increasing the overall keyword ‘weight’ or density’ of the website helping your search rankings.