Search Marketing Program

A significant percentage of new business opportunities are generated based on your company’s Search Engine positioning. Improving your keyword rankings is crucial to increasing your market share against your competitors and maintaining your current customer base.

Search Engines display websites in keyword searches based on the forward facing content of the site and page optimization. Additionally, Google, Yahoo and Bing deliver top rankings to companies who are active in their industry with Social Media posts, Press Releases, Blog articles, SEO Local marketing, Forum listings and keyword tagged images or videos.

  • Website Optimization
  • Forums Posts
  • FAQ Pages
  • Site Map (XML & Static)
  • Google+
  • Pinterest/Instagram
  • Facebook
  • Tagged YouTube Videos
  • LinkedIn
  • Optimized Press Releases
  • Twitter
  • Keyword Tagged Images
  • Website Load Time
  • Backlink Programs
  • New Content Pages
  • Onsite Blog Articles


Of the many reasons our clients have such successful SEO programs is our team’s commitment to developing strategic online marketing plans and applying proven, best SEO practices. With every campaign, we significantly increase keyword rankings, search position and generate new 'organic' Search Engine traffic.

Our services are 100% comprehensive in aligning a website with the algorithms or calculators the Search Engines utilize in determining the search results hierarchy of competing businesses.

With over a decade of providing online marketing services, Search Marketing Resource has delivered SEO solutions to 1,000's of businesses nationwide. We can do the same for your company and substantially increase your online presence rapidly and at a competitive rate.

Monthly SEO Services

Increase Keyword Search RankingsSEO Keyword Research

Keyword research is the cornerstone to any successful Search Marketing program. Understanding the keyword phrases and variations of each that your target audience uses in online searches is crucial to receiving ‘qualified’ visitor click-throughs to your website.

Focusing on phrases that are more unique or descriptively specific to your products and services will generate End-User traffic more apt to make a call or complete a Contact form.

For each SEO program, we utilize a combination of ‘tools’ to create a comprehensive list of 3-5 word ‘long-tail’ phrases that are used as the foundation for the optimization of the website and incorporated into all Blog articles, Press Releases and Social Media posts.

Inbound Marketing Content Writing ServicesOptimized Website Content

There is no more important component to increasing your search rankings than well-written, keyword rich forward facing copy, the content the site visitors read. This content is scanned by the Search Engine ‘crawlers’ every 30 days as Google, Yahoo and Bing index your website against competing businesses who have similar copy.

Additionally, the Search Engines also scan the SEO attributes of each page, title tags, meta descriptions, image names and header tags to further understand the exact products and services your site represents.

Having individual pages written and search engine optimized for each of your services or product lines adds keyword ‘weight’ or ‘density’ to your website and increases your market relevancy.

Search Backlink ProgramsBacklink Programs

A backlink is a link, or URL, that when clicked redirects the end-users to a different website. The Search Engines credit websites with ‘qualified’ backlinks that are found and indexed from other media venues such as Facebook, Twitter, Google+ or LinkedIn.

Backlinks are only counted and awarded credit by the Search Engines if the content surrounding the link is similar to the copy found on the referring website, or where the link redirects to.

In our SEO marketing programs, all Social Media posts have backlinks placed in the copy, which has been written to include the keyword phrases targeted in the marketing plan. This tactic is also utilized in all Press Release publications where up to 3 URL’s are embedded in the content.

SEO Press Releases WritingOptimized Press Releases

Press Releases provide an excellent opportunity to create backlinks, build your ‘brand’, generate new website visitors and promote your company to the Search Engines

In your SEO marketing plan with Search Marketing Resource, your SEO Manager will frequently submit a topic and article copy written in AP (Associated Press) format for review. Once approved, the Press Release is submitted to publication vendors such as PR Web, SB Wire and PR Log.

In the Press Release copy we include up to 3 embedded backlink URL’s for Search Engine credit and track the performance of the Release. A report is provided 10 days after the publication with counts for the number of Reads, Impressions and downloads.

Social Media ServicesSocial Media Management

The Search Engines place merit on those business websites who are active in their industry. New articles that are keyword topical with backlinking URL’s routinely posted to various online venues are indexed by Google, Yahoo and Bing. Businesses who consistently promote their products and services will achieve higher rankings in organic search results ahead of companies that are ‘quiet’ in their online marketplace.

Each month we write and post articles to your Social Media accounts and Blog pages and also regularly create and upload keyword tagged videos and images to YouTube, Pinterest and Instagram.

This, added to the ongoing published Press Releases we create, generates significant attention from Google, Yahoo and Bing with regards to your online visibility.

Industry Forum Posting ServicesIndustry Forums

Similar to Social Media posts, locating industry related Forums and other venues that are topically relevant are important to an effective online marketing program.

Beyond the traditional Social Media platforms such as Twitter, Google+, Facebook and LinkedIn, your SEO Manager will explore other opportunities for article posting to further increase your company’s visibility.

As these other resources are located, and approved, we will include them in your ongoing monthly posts. These writings will be keyword specific and include backlink URL’s to your website page(s) and will continue to grow your website’s presence against your competitors.

SEO Program Keyword Tagged ImagesPinterest & Instagram

Having alternative forms of content created and maintained on the most relevant Social Media venues is required to manage a successful and balanced Search Engine Marketing approach. In our optimization programs, we include not only article writing opportunities but platforms such as Pinterest and Instagram.

Stock company photos or industry related images are selected, cropped as needed, and uploaded to your Social Media outlet of choice. The images are keyword tagged and descriptions added with backlink URL’s to your website.

Search Optimization YouTube VideosAnimoto & YouTube

End-Users search for products and services using varied resources including YouTube videos. In performing due diligence to select a new service provider or product vendor, a business may search Google videos to see if there are files showing a company’s facility, product presentations or ‘President’s Message’.

During the SEO program, the Search Marketing Manager will create industry-related proprietary video files.

Blogging ProgramsBlogging

As you may have heard ‘Content is King’ in SEO. This is why having an active Blog is so important to a successful Search Engine Optimization program. Each month, your SEO Manager and team create Blog articles with keywords and copy specific to your products and services.

The posts are added to the main Blog landing page and then a unique, individual page is added with anchor links to other interior pages of the site. The page is also optimized with a title tag, meta copy, header tags and other SEO attributes.

Typically, 2-4 Blog posts are uploaded every month increasing the overall keyword ‘weight’ or density’ of the website helping your search rankings.

SEO Program ReportsProgram Analytics

We provide real-time analytics of the Search Marketing program success available 24/7 via a password protected admin panel. You may add other users, download reports and run comparable studies of past activity counts.

The information provided includes keyword ranking positions with Google, Yahoo and Bing for all the targeted phrases. The improvement for each phrase in search results as compared to the launch of the program is also tracked and measured.

Other statistics provided are website visitor traffic, backlinks created, Social Media activity and a full website audit specific to any programming issues or duplicate content.

Is Your Website Search Engine Optimized – Free Analysis!

The Search Marketing Resource team will review your website and deliver an analysis from a Search Engine optimization perspective. The report will offer recommendations and specific action items that would better align your website with the Search Engines and increase your keyword search rankings.


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