WEBSITE SEARCH OPTIMIZATION

Digital Marketing Program #1

With this program, the focus is to search optimize every page of your website to bring current with the algorithms, or calculators Google, Yahoo and Bing use to determine keyword rankings positioning. All pages are analyzed, reviewed and updated with SEO best practices to significantly increase your keyword search visibility.

A senior level SEO Manager is assigned to your program and works directly with you and your weekly. The process includes keyword research, competitor site study, webpage forward facing copy rewrites, SEO attribute updates, keyword ranking performance tracking and weekly program reports.

Does the page content have good keyword ‘weight or density’, are anchor links used, is the page mobile device ‘friendly’, are images described with alt tags, have meta descriptions and title tags been written correctly, and so on….. the number of optimization concerns are fairly extensive, but all need addressed to align a website with the algorithms, or calculators Google, Yahoo and Bing use to determine top keyword search ranking positions.

SEARCH MARKETING PROGRAM OVERVIEW

SEO MANAGER & TEAM

Managing the entire website optimization process is a tenured Search Marketing Manager (SMM) and their team. Prior to the start of the services, your manager will present a 6-month projection of the program and the action items to be completed each month and the recommended keyword phrases targeted.

Website Technical Review

At the program launch, all technical attributes of the site are reviewed from a SEO opportunities perspective. The site audit overview provides a snapshot of SEO page attributes that should be reviewed and corrected. During the SEO campaign, your program manager will review and discuss all updates and corrections needed.

Keyword Selection Process

The SMM will schedule a SEO interview to better understand your business model, competition, niche in the marketplace and keyword phrases that are most actively used in search queries of your products and services. The phrase list is presented for review and approval to launch the program.

SEO Performance Dashboard

You will be provided online access to a password protected SEO dashboard where your keyword search rankings are tracked in ‘real-time’. Included are stats associated with site visitor’s behavior, number of pages viewed, how long on the website and exit pages. Also, each page of the site is monitored for backlinks created, keyword ranking positions and Social Media venue activity.

SEO Monthly Planner

At the beginning of each month, the Search Marketing Manager will submit an action plan detailing the recommended page changes to be performed. Again, this will include rewriting page copy, updating the SEO attributes of each page and any site errors needing addressed. Typically, 10-15 site pages will be optimized each month.

Page Content Rewrites

The text of each page will be reviewed for opportunities to rewrite the copy to insert keyword phrases where appropriate. As the content is updated, the rewrites will be submitted for approval before uploading to the website. Included with the new copy, anchor links to interior pages will be added to the text as well.

Website Page Optimization - SEO Attributes

The SEO page review is an analysis of the individual pages of your website and the initial edits and changes we recommend be made to better align your site with the search engine algorithms. Once our recommendations are approved, the dev team will make the content changes and edits listed to the actual site pages.

  • Page Copy & Content
  • Title Tags
  • Meta Description
  • Header Tags
  • Image Names
  • Image Alt Tags
  • Page URL’s Names
  • Anchor Links

Digital Marketing Program

Once the entire website has been search engine optimized, you may want to consider continuing services with a turn-key Digital Marketing program. This would include writing blog posts, managing all Social Media venues and the ongoing study of keyword phrase ranking performance.

All of the services listed are included in the ongoing marketing program. Each month your SEO Manager submits an action plan of the recommended tactics to be performed. Once approved, the manager and his team complete the services as detailed and provide a month end recap.

We would be glad to discuss your marketing goals and objectives. Let us know when it would be convenient to have an introduction call to our team and we can discuss all options of our different programs.

Request SEO Proposal

View our varied Digital Marketing service offerings and select the program that best meets your online marketing requirements.

Services to Include

  • Assigned SEO Manager
  • Monthly Blog Articles
  • Business Directory Updates
  • Google My Business Page
  • Social Media Venues Managed
  • Optimized Press Releases
  • YouTube Channel Managed
  • Tagged Pinterest Images
  • Keyword Research
  • Competitor Analysis
  • Website SEO Audit & Repairs
  • SEO 24/7 Dashboard
  • Weekly Performance Reports
  • Website Copy Rewritten
  • SEO Page Attributes Added
  • Page Load Speed Increased

Website Design Quote

We provide 100% turn-key website design and maintenance solutions for retail, business-to-business, industrial and consumer focused companies.

Services to Include

  • Assigned Project Manager
  • Senior Graphic Designer
  • Development Team Lead
  • Site Navigation Approval
  • Mobile Friendly Design
  • News & Events (Blog)
  • Content Management (CMS)
  • Email Opt-In Captures
  • Request Quote Forms
  • Ecommerce Solutions
  • SEO Page Attributes
  • Customer Testimonials
  • Site Traffic Analytics
  • Landing Page Design
  • Video Libraries & Stream
  • Ongoing Website Maintenance

CONTACT US

SEARCH MARKETING SOLUTIONS & WEBSITE DESIGN SERVICES

Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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Free Proposal & Quote

WEB DESIGN & SEARCH MARKETING SERVICES

Website Design Proposal

Our core competencies extend over the past decade in delivering online marketing services specific to our Client's needs and budget. Please contact us using the link above to set your appointment.

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Competitor Websites

Search Phrases Targeted

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