With this program, the focus is to search optimize every page of your website to bring current with the algorithms, or calculators Google, Yahoo and Bing use to determine keyword rankings positioning. All pages are analyzed, reviewed and updated with SEO best practices to significantly increase your keyword search visibility.
A senior level SEO Manager is assigned to your program and works directly with you and your weekly. The process includes keyword research, competitor site study, webpage forward facing copy rewrites, SEO attribute updates, keyword ranking performance tracking and weekly program reports.
Does the page content have good keyword ‘weight or density’, are anchor links used, is the page mobile device ‘friendly’, are images described with alt tags, have meta descriptions and title tags been written correctly, and so on….. the number of optimization concerns are fairly extensive, but all need addressed to align a website with the algorithms, or calculators Google, Yahoo and Bing use to determine top keyword search ranking positions.
SEARCH MARKETING PROGRAM OVERVIEW
SEO MANAGER & TEAM
Managing the entire website optimization process is a tenured Search Marketing Manager (SMM) and their team. Prior to the start of the services, your manager will present a 6-month projection of the program and the action items to be completed each month and the recommended keyword phrases targeted.
Website Technical Review
At the program launch, all technical attributes of the site are reviewed from a SEO opportunities perspective. The site audit overview provides a snapshot of SEO page attributes that should be reviewed and corrected. During the SEO campaign, your program manager will review and discuss all updates and corrections needed.
Keyword Selection Process
The SMM will schedule a SEO interview to better understand your business model, competition, niche in the marketplace and keyword phrases that are most actively used in search queries of your products and services. The phrase list is presented for review and approval to launch the program.
SEO Performance Dashboard
You will be provided online access to a password protected SEO dashboard where your keyword search rankings are tracked in ‘real-time’. Included are stats associated with site visitor’s behavior, number of pages viewed, how long on the website and exit pages. Also, each page of the site is monitored for backlinks created, keyword ranking positions and Social Media venue activity.
SEO Monthly Planner
At the beginning of each month, the Search Marketing Manager will submit an action plan detailing the recommended page changes to be performed. Again, this will include rewriting page copy, updating the SEO attributes of each page and any site errors needing addressed. Typically, 10-15 site pages will be optimized each month.
Page Content Rewrites
The text of each page will be reviewed for opportunities to rewrite the copy to insert keyword phrases where appropriate. As the content is updated, the rewrites will be submitted for approval before uploading to the website. Included with the new copy, anchor links to interior pages will be added to the text as well.
Website Page Optimization - SEO Attributes
The SEO page review is an analysis of the individual pages of your website and the initial edits and changes we recommend be made to better align your site with the search engine algorithms. Once our recommendations are approved, the dev team will make the content changes and edits listed to the actual site pages.
- Page Copy & Content
- Title Tags
- Meta Description
- Header Tags
- Image Names
- Image Alt Tags
- Page URL’s Names
- Anchor Links
Digital Marketing Program
Once the entire website has been search engine optimized, you may want to consider continuing services with a turn-key Digital Marketing program. This would include writing blog posts, managing all Social Media venues and the ongoing study of keyword phrase ranking performance.
All of the services listed are included in the ongoing marketing program. Each month your SEO Manager submits an action plan of the recommended tactics to be performed. Once approved, the manager and his team complete the services as detailed and provide a month end recap.
We would be glad to discuss your marketing goals and objectives. Let us know when it would be convenient to have an introduction call to our team and we can discuss all options of our different programs.