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7 Elements of Effective SEO Marketing Programs

Creating an effective SEO marketing program is a challenge, especially in a world where the rules and standards established by Google shift and change all of the time. There are several tried and true actions to improve your online presence and increase search engine traffic for your website.

1 – Providing a Free Website Analysis Report

The first action that an effective SEO program should take is to get a professional assessment of your website to determine if an SEO marketing program would be beneficial. A no obligation, free website analysis report is a fantastic way to get an idea of how your site is performing so far and how it can be improved.

2 – Researching Long Tail Keyword Phrase

One of the biggest problems with online marketing is finding ways to reach the first page of Google results to drive interested customers to the website. Simple two-word keyword phrases have too much competition for the average business to have a chance to appear on that first page. The solution: Long tail keyword phrases. These are carefully researched three-to-five-word phrases specifically designed to bring your target audience to your website. (For more details about this check out this blog post: What is a “Long Tail” Keyword and Why is it Important for SEO?)

3 – Reviewing SEO Page Attributes

SEO page attributes are elements embedded within the HTML code on your site. Once the long tail keyword phrases in place, begin integrating them into this “behind the scenes” code. Using these phrases in your attributes such as Title Tags, Meta Descriptions, ALT tag descriptions, as well as renaming the graphic files used on the pages with these keyword phrases, will boost your site rankings for those phrases.

4 – Editing Forward Facing Copy

Forward facing copy are the words that appear to the customer on your web page. Including the selected long tail keyword phrases within the web copy of the page itself is another important way to increase search engine traffic for your site. Using these phrases, especially in the headings of the forward-facing copy, will improve the rankings for the selected keyword phrases used within them.

5 – Website Content Writing – Blog Posts

On the internet “content is king” and Google pays attention to active, “noisy” sites that provide a steady stream of new pages, articles and news. One of the best ways to improve your online presence is to create a blog page and write content that specifically targets the selected long-tail keyword phrases. Google rewards good content by increasing rankings for the keyword phrases used within these articles.

6 – Creating Social Media Content

Using social media to promote business is a key strategy to an effective SEO program. Using the website content writing produced by the blog posts as a resource for your social media accounts, creates solid backlinks which direct the social media users back to the website. Google loves sites with backlinks because it provides “social proof” that the site is active and useful to its users.

7 – Writing Optimized Press Releases

An optimized press release increases the visibility of the selected long-tail keyword phrases with Google, and the other search engines, by creating backlinks when it is submitted to online publications, news sites, forums and more. This is an excellent way to get the site noticed by a lot of people in little time.

Need Help Creating an Effective SEO Marketing Program for Your Website?

Contact the experts at Search Marketing Resource LLC for a free search marketing services proposal and learn how we can improve your online presence and increase search engine traffic for your website. You can also give us a call at 888-842-9033 EXT 11 or email us at



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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