Category Archives: Google Tactics

What is a Bounce Rate? What Does It Mean?

Posted by admin

In typical SEO marketing programs, the bounce rate is a value that represents the percentage of users that visit one page on your website and leave immediately without taking any other action on that site, including the following:

  • Selecting an option on any menus on the site
  • Clicking a “read more” link
  • Clicking on any of the internal links to other pages on your site

4 Reasons Your Business Needs a Google My Business Account

Posted by Michael Wilson - Search Marketing Manager

In June 2014, Google rebranded Google + Local–Google’s version of the Yellow Pages–to Google My Business and expanded its capabilities to become an “all-in-one small business online management center.”

Integrates Search with Free Social Media Marketing

Google My Business is tightly integrated with Google Search and Google Maps an easy way for small business to stay in touch with its customers in one, easy to find location. This makes Google My Business an essential component of any inbound marketing strategy.

The Value of Customer Reviews and “Likes” for Your Search Marketing Program

Posted by Michael Wilson - Search Marketing Manager

What is the first thing you do when you are thinking about dining at a new restaurant, or hiring a kitchen remodeling company? You look at online reviews. Social media platforms such as Facebook, Google + and Yelp make it easy for customers to interact with your business and spread the word to other potential customers. Sometimes our search marketing programs need to be integrated with customer reviews and feedback in addition to social media.

COMMON ADWORDS MISTAKES THAT DRIVES UP COST

Posted by Robert MacNeil – President

AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.

RETURN ON INVESTMENT

Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.

Knowing The Consumer Purchasing Cycle Can Increase Your AdWords Conversion Rate

Posted by Robert MacNeil – President

WHAT IS THE CONSUMER PURCHASING CYCLE?

The consumer purchasing cycle describes how consumers go about purchasing a product or hiring a service. A consumer who is actively browsing for products to purchase on the web is set to be in an advanced purchasing cycle. He or she knows that they need a product in order to fulfill a certain need or help them solve a specific problem.

Another phase of a consumer purchasing cycle happens when people read a promotional blog or educational video. They may not realize what the product can do for them yet, but they are

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