What is the first thing you do when you are thinking about dining at a new restaurant, or hiring a kitchen remodeling company? You look at online reviews. Social media platforms such as Facebook, Google + and Yelp make it easy for customers to interact with your business and spread the word to other potential customers. Sometimes our search marketing programs need to be integrated with customer reviews and feedback in addition to social media.

AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.

RETURN ON INVESTMENT

Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.

WHAT IS THE CONSUMER PURCHASING CYCLE?

The consumer purchasing cycle describes how consumers go about purchasing a product or hiring a service. A consumer who is actively browsing for products to purchase on the web is set to be in an advanced purchasing cycle. He or she knows that they need a product in order to fulfill a certain need or help them solve a specific problem.

Another phase of a consumer purchasing cycle happens when people read a promotional blog or educational video. They may not realize what the product can do for them yet, but they are

Search engine optimization is the act of making your website’s content more organized in order to attract more visitors. Most developers count on search engines as their main source of traffic. Search engine optimization can help your site appear higher on relevant searches when a search engine user is looking for a particular topic, product, or service.

WHAT GOES INTO SEARCH ENGINE OPTIMIZATION TO MAKE IT EFFECTIVE?

A large part of search engine optimization is simply creating a website that search engines will

Recently, responsive web design has grabbed the focus of all website owners. This design formatting is one that allows a website to be easily and appropriately viewable from all forms of devices, such as through tablets, smartphones, and laptops. However, many owners of websites have designed their sites directly for laptop and computer usage. Now, though, the push towards making responsive web design is highly prevalent since it affects both a website’s traffic and search engine indexing.