Category Archives: Google Tactics

What’s Causing The Latest Traffic Fluctuations In The Search Engines?

Posted by Robert MacNeil – President

After watching what happened when Google changed their algorithm last time, it became pretty obvious that Google released a major algorithm update recently. Some websites surged with visitors, while others completely disappeared. According to Search Engine Journal, on June 1, 8, 21 and 26 of 2016, the volatility became visible as Google tweaked the algorithm in order to fine-tune the latest changes. As seen before, quite a few websites experienced the loss or gain of traffic to the site.

3 Tips to Optimize Content to Increase Traffic

Posted by Gabrielle Talley - Senior Search Marketing Manager

The secret to optimizing content to increase traffic is to know what your audience wants. According to one study, 80% of business decision-makers want is to receive information in the form of an article versus an advertisement. Content has broadened into other resources that provide information and not only a text article. Content now includes video, audio, images, info graphics, and text.


Content informs your visitors with information. Remember they are searching for something.

Why Adding Responsive Web Design to Your Site is Crucial

Posted by Puneet Jain - Technical Director

In the age of digital marketing and ecommerce, a responsive web design is absolutely crucial to the survival of any company’s online business. Of course, responsive design does not simply mean fast. A responsive web design is one that is made to show up on mobile devices, including mobile phones, tablets, iPads, and other portable devices.

Why Add Responsive Design to Your Site?

Responsive design incorporates the same website you see on desktops and laptops and makes it to where it shows up on mobile devices to where it fits the screen. If the site doesn’t fit the

4 Must-Do Rules for SEO to Be Effectively Competitive

Posted by Gabrielle Talley - Senior Search Marketing Manager

Search engine optimization is nothing new. The technology has been near leading edge of the digital world for quite some time. With the tremendous use of search engines, great SEO (Search engine optimization) is a must. The process of SEO is tricky as change is constant as a result of changes to search algorithms. If you want to get more traffic from search engines, get a grasp on these concepts.


Quality of Content is ultimately more important than quantity or speed of content posted. Most of the time Long-form content is worth more for readers. This is one reason Google often



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