Search engine optimization is nothing new. The technology has been near leading edge of the digital world for quite some time. With the tremendous use of search engines, great SEO (Search engine optimization) is a must. The process of SEO is tricky as change is constant as a result of changes to search algorithms. If you want to get more traffic from search engines, get a grasp on these concepts.
LONG-FORM CONTENT IS SIGNIFICANT
Quality of Content is ultimately more important than quantity or speed of content posted. Most of the time Long-form content is worth more for readers. This is one reason Google often ranks much higher in search results. Google has spread this message of quality over quantity to many of its marketers.
MOBILE DEVICES GROW TRAFFIC
The use of mobile devices has grown exponentially in recent years. Almost every person you meet has a cellphone of some kind, most of which are smartphones. Google gets this. They understand that a large percentage of searches are coming from people on smartphones. As a result, they have designed a mobile search app that is simple but nice and user friendly. You can also have apps designed for your business.
We also suggest to make your site mobile responsive. This means that your site shows up clearly and within the parameters of the device’s screen when your site is displayed. If your site isn’t responsive, it can be frustrating for your viewer. By having a responsive site, the information shows up for visitors to find what they need.
KEYWORDS ARE NOT ESSENTIAL
Surprise! Well, in totality, they are essential to track your website and optimize each page in your content. However, current research is clear that keywords are less important than context. Where a person is and what they are doing is much more important.
Search engines have continued to improve from year to year, making keywords less important. Overall, the meaning of websites is what really appears to matter, which relates to creating content on each page and blog post that carefully matches what your ideal customers are looking for and provides information about your business and services.
Scraping from around the Internet
More and more search engines are beginning to scrape data directly from websites. As a result, content should be written to be easier to pull to answer questions. Get selected as an expert on a subject and Google share your link with others. We recommend writing your content to answer questions to help Google find your answer to frequently asked questions easier and show the information to queries End-Users type.
