SEARCH MARKETING NEWS

Creating an effective SEO marketing program is a challenge, especially in a world where the rules and standards established by Google shift and change all of the time. There are several tried and true actions to improve your online presence and increase search engine traffic for your website.

1 – Providing a Free Website Analysis Report

The first action that an effective SEO program should take is to get a professional assessment of your website to determine if an SEO marketing program would be beneficial. A no obligation, free website analysis report is a fantastic way to get an idea of how your site is performing so far and how it can be improved.

There are a lot of search engine marketing companies out there. But how do you find one that will help you grow your business?

1 – Should Get Results within the first 90 days

A great search engine marketing company can assess any website and find areas within it that can be improved, leading to improved rankings in targeted keyword phrases, an increase in organic web traffic or other positive results. It might not be drastic improvement because it takes Google sometimes between 2 to 4 weeks to “crawl” the site again and note the changes to the site, but it will be moving in the right direction, or the search engine marketing company will discover the cause or causes of the lack of improvement.

An inbound marketing strategy is a strategy designed to attract potential customers to you, instead of “outbound marketing” which is the “traditional” model of advertising which broadcasts advertising to a mass audience that may not even be interested in, or in need of, the goods or services that you offer

Website Optimization Services

Inbound marketing strategies are designed to help your business get discovered by customers who have a specific need for your goods and services.

Social Media Generates Backlinks

The biggest reason that you should have a social media marketing campaign is to generate backlinks to your site. Some clients will never see a lot of traffic on some social media sites–it just isn’t where their target audience hangs out–but Google sees social media links as valuable backlinks to the content on your site. A good social media writing services campaign can turn one blog post into 5 or more backlinks.

There is nothing that Google likes better for search engine optimization–especially local SEO–than customer reviews. So how do you get your customers to leave (hopefully overwhelmingly positive) reviews? Here are a few ideas:

1 – Ask for Reviews

Sometimes this is as simple as sending your customer an email asking them to give you a review, requesting a review at the close of a phone call, or mentioning a review as you see them off from a meeting. According to recent studies, asking for a review is a proven method to get customers to provide them for you. Especially if they are happy with the service you provided.