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SEO Marketing Programs

What is a “Long Tail” Keyword, and Why is it Important for SEO?

Posted by Michael Wilson - Search Marketing Manager

Before we talk about the definition of a long tail keyword, we need to discuss the term “long tail” itself. Long-tail has been in use as statistical term describing frequency distribution since 1946, but has been recently popularized by Chris Anderson, author of the book The Long Tail: Why the Future of Business is Selling Less of More. This book describes how stocking a large number of products with low demand or have a low sales volume can collectively equal the sales of all but a few very popular single products over a relatively long time period. This is how smaller or specialty companies can compete effectively against large, high volume businesses. The same concept applies to keywords.

SEO Program Success Analytics

5 Reasons Why You Need a SEO Audit Right Now

Posted by Michael Wilson - Search Marketing Manager

SEO audits measure the performance of your website and how the site’s content is seen by the internet itself. Search engines are constantly scanning the internet for new content, and if you do not set up your website correctly, it won’t matter how great and helpful the content on your site is, the search engines–and therefore your customers–will not find your site.

Here are 5 reasons you need an SEO Site Audit right now:

SEO Content Management

What is SEO Attribute Optimization?

Posted by Michael Wilson - Search Marketing Manager

An SEO attribute is the “behind the scenes” language embedded in the code that a user typically will never see, but makes the site more friendly to the web crawlers that review the site determine what it is and what content it contains.

Defining your SEO attributes is a quick and easy way to improve your search engine rankings. The important thing is you make sure that you use the keywords that you have targeted as the focus on your SEO attribute efforts.

Website Design for SEO

What is SEO and Why is It Important?

Posted by Michael Wilson - Search Marketing Manager

SEO stands for Search Engine Optimization, and in short, SEO is the art of designing and formatting your website in such a way that Google, as well as other internet search engines, can easily understand it and know what your site is for, and then matches it to users who need the type of information that you have on that site.

Web “crawlers” are automated commands designed to catalog the contents of the World-Wide-Web so that the search engines constantly improve their search algorithms and the results generated by them. Part of this is the wording you use in the content you create for your site, but that is only a very small part of SEO.



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