SEARCH MARKETING NEWS

In part 1 of our series on local SEO marketing strategies, we explained how Google’s local search algorithms work and the importance of your Google My Business (GMB) page is within it. We also provided details on why it is critical for your NAP to be consistent throughout the web and why you need to make sure that your GMB page is filled out completely. This month we will provide three more strategies to make sure your GMB helps make your local SEO marketing program a success.

Recent studies have shown that up to 77% of potential clients use an online search to help them select a local business, and if you don’t have a solid search engine optimization program in place to make yourself visible to these clients, you will miss out.

Medical care is more important than ever and the competition for patients be can fierce. To compete you need to bring your practice into the 21st century and develop a high-quality website that provides the information that your potential patients are looking for. Here are some best practices to follow when putting together a website for your medical practice:

Using directory submissions as an SEO marketing strategy? That sounds like we’ve gone into the Wayback Machine to 1994, when Infoseek and Yahoo pioneered the Web by organizing all of their content in directories. But modern business directory submissions are very different. Although the importance of directory submissions for SEO is not as influential as it once was, the principle is the same–connect users to content links of interest to them–and, it still can have a significant positive impact, especially for local SEO.

One of the best things you can do when using social media marketing for business and increase search engine traffic to your website is getting social proof via word of mouth–or the electronic equivalent–online reviews. It is no secret that Google favors reviews created via the Google My Business pages set up by the business owner.