SEARCH MARKETING NEWS

What is Search Engine Optimization?

Search Engine Optimization, or SEO for short, is a system for optimizing websites with text so that they’re visible when Bing and Google search engine users type in relevant queries. With the effective use of SEO, a website can quickly get additional traffic through related searches on search engines. Unfortunately, the ineffective use of SEO can cause a website to lose potential traffic to competitors.

Research shows that reviews and ratings can increase sales by at least 18%—one of the reasons for the increase in sales roots itself from a group mentality. Customers rely on other customers’ feedback on a company’s products and services. Customers can be persuaded to buy or not based on reviews. With this much power given to consumers, businesses need to keep customers satisfied and consistently ask for reviews.

Google Ads: Why It’s Best for Your Online Business 

Google Ads is one of the most effective methods for paid online advertising. It allows you to efficiently present your brand to the worldwide web and maximize your return on investment.

News has broken that Google has released a new AI named Bert. Bert stands for Bidirectional Encoder Representations from Transformers, and he is bringing some changes to search engine optimization. What exactly are these changes, and how will they affect local businesses? Below we delve deeper into what we know.

The process involved in web development is one that requires much attention to detail. Consider the many different key points when endeavoring to achieve a successful web development process. Aspects that must be at the top of the list of considerations include performance and the experience that users will get when they visit the site.