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SEO AND SEM DIGITAL MARKETING & WEBSITE DESIGN NEWS

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Design Planning

7 Reasons Your SEO Never Works Out as Planned

Posted by Gabrielle Talley - Senior Search Marketing Manager

If you’re not familiar with using organic search engine optimization (SEO), then your plans are likely to fail. It is the frontrunner for online marketing today, but there’s a lot of factors that go into optimizing your website for the search engines. The list is exhaustive and confusing for anyone new to the SEO scene.

Here’s 7 reasons why your SEO is NOT working for you:

1.  You don’t have the right set of keywords

If your keyword list is not specific to your brand, products, and services, then your website is

Website Planning Phase

The Top 3 Website Pages for a Marketing Campaign

Posted by Gabrielle Talley - Senior Search Marketing Manager

When designing pages for a marketing campaign, there’s three pages that play an important part. However, understand what each one does in the campaign is sometimes a mystery for non-designers and website owners. Here’s a definition of each and their role in the design and function.

Website Mockups

The Must-Read Pros and Cons of Zen Cart Software

Posted by Michael Wilson - Search Marketing Manager

If you’re looking for shopping cart software to use to manage products, then consider Zen Cart. There are pros and cons to using this platform as your ecommerce cart software.

Zen Cart is used for ecommerce as checkout software. It is open sourced and uses PHP and MySQL. The software is free to install as a base, but certain modules and add-ons cost extra. The set up of the software also requires an expert to install and set up for the design.

Social Media Plan

4 Ways Social Media Improves Your Site’s Ranking

Posted by Gabrielle Talley - Senior Search Marketing Manager

Is social media really critical in improving your site’s ranking? There are some SEOs that say yes and some say no. However, we’ve found that social media does play a role in improving the ranking of a website along with other factors. However, while the term “social media” and “rankings” are thrown around often, many gurus fail to tell you just how social media improves your rankings.

Here’s 4 ways social media does improve a site’s ranking factor:

1. INCREASES YOUR REACH TO GAIN MORE OF AN AUDIENCE

Website Design Example

The Top 5 Must-Know Information About Offsite SEO

Posted by Gabrielle Talley - Senior Search Marketing Manager

Offsite SEO is a format of optimizing the site by way of performing SEO tasks off the site. Instead of optimizing pages and posts on the site, there are specific items that can be completed off of the website. These strategies send traffic to the website, which sends signals to the search engine to increase rankings.

WHAT ARE SOME EXAMPLES OF OFFSITE SEO?

Offsite SEO strategies include creating backlinks from another website back to the main site. These can include blogs, bookmarking sites, niche related site advertising, article directories, forums, Press Releases, and social media networking sites.


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