Having an active Social Media campaign is an important element to increasing and maintaining your online visibility. Social Media offers a platform from which to engage the End-Users, share company events, industry news and build relationships with current and future customers. Today, more End-Users search Facebook for recommendations on products and services than Google, Yahoo or Bing combined. As such, the Search Engines have moved to include ‘like’ posts from Facebook in your ‘organic’ search results.
However, many businesses lack the internal resources to manage their Social Media accounts. They rely on content management firms like Search Marketing Resource to write, edit and track their Google+, Twitter, Facebook and LinkedIn Social Media accounts.
Our Social Media program management services provide monthly article postings to all your Social Media accounts. The content is derived from various industry sources, written to be proprietary to your company’s products and services, and include backlinking URL’s to your website. Each post is constructed to carry many of the keywords you are targeting for top search rankings as well.
A significant percentage of your target market is spending more of their search efforts on Facebook and less time on other online channels and Search Engines. Additionally, your competition, whether it is Consumer, Retail, Business-To-Business or Industrial, are active on Facebook and building their online ‘Brand’ and recognition. Included in our Social Media writing services, your SEO Content Manager creates a business listing account for your company if not already active.
Each month we write and upload several in-depth articles that are industry-related and specific to a company event or offering. All posts contain URL’s (backlinks) to your site and have a mix of targeted keywords and phrases. This maximizes the website’s Search Engine Optimization effect and your keyword search rankings.
Twitter has evolved into much more than just an instant messaging tool; it has become a valuable viral marketing, communications and customer service online broadcasting medium. Businesses are routinely posting Tweets, engaging with other users and monitoring competitor’s communications and followers. In tandem with the management of your Facebook account, the Social Media program provides ongoing Tweets added to your Twitter business account.
Monthly, we post 8-10 Tweets to your account listing page. Each Tweet has targeted keywords included and a hyperlink back to your website. The Social Media ‘Share’ icon provides End-Users a simple and easy way to share content socially across the web and sync up with their friends and followers. With just one click, any visitor to your site can quickly send your Company’s website URL, News post or Blog article to family, friends and colleagues. The share icon is a very effective way to increase your online visibility within the top social media directories like Facebook and LinkedIn.
Google My Business
Google My Business is a business directory listing and posting platform. Having an active account here if your business has a physical address increases local search position. Search Marketing Resource provides Google My Business account management as part of your ongoing SEO marketing. Google My Business can be one of the highest page ranking factors for local search engine optimization today.
Google My Business marketing through Search Marketing Resource builds on our recommended SEO strategies to create new leads, increase website traffic and improve End-User engagement and sales conversions. All monthly posts contain URL’s (backlinks) to your website and contain a filtering of targeted keywords and phrases in the content to maximize our Search Engine Optimization efforts.
LinkedIn has grown from an online business contacts listing and resume posting site to become the top social networking destination. It is designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Each month, Search Marketing Resource will amend content posted to your other Social Media accounts and update your LinkedIn business page.
By adding keyword rich copy to this media forum, we continue to add indexable content related to your website and increase your backlink count. The Social Media ‘Share’ icon provides End-Users with a simple way to share content socially across the web and sync up with their friends and followers. With just one click, any visitor to your site can quickly send your company’s website URL, News post or Blog article to family, friends and colleagues. The share icon is a very effective way to increase your online visibility within the top social media directories like Facebook and LinkedIn.
Blog Writing Services
Maintaining an active Blog on your site is a required monthly action item in your online marketing plan. Blogging serves two important strategies, providing industry related news and events about your company and the ongoing addition of keyword search phrase content pages to your site. Each Blog post creates a new web page that is Search Engine Optimized as well with Title Tags, Meta Descriptions, Meta Keywords, Image Names and keyword Alt Text.
Your SEO Manager’s team posts two to four in-depth articles per month related to your industry and newsworthy to your target audience. Once the articles are approved, the posts are uploaded to your Blog page. The content will increase the keyword ‘weight’ or ‘density’ of your site and further promoting keyword rankings and search visibility. All posts contain URL’s (backlinks) to your site and have a mix of targeted keywords and phrases to maximize the Search Engine Optimization effect with the Search Engines and your keyword search rankings.
Pinterest – Instagram
Instagram and Pinterest have become significant Social Media venues for companies promoting their brand with imagery. Over 100,000 million photos are shared every day on these platforms with keyword rich descriptions and backlinks to products and services pages. As with other Social Media sites, it is important to take advantage of the profile section including your business bio. Having images posted tagged with keyword phrases will promote your account listings in Google, Yahoo and Bing searches.
More likely they will discover your company through social channels they frequent. Integrating Instagram into your social marketing efforts, especially for visually oriented brands, is a great opportunity to capture other demographics of your target audience. Routinely, your SEO Manager will identify industry related images and upload them to your Instagram/Pinterest’s account(s). This is effective to increasing your online visibility and keyword search rankings.
YouTube Videos
Routinely making ‘noise’ about your company by publishing optimized content through various venues continues to promote your website with the Search Engines. Again, Google, Yahoo and Bing typically rank businesses higher in search results who are actively posting news, videos and images specific to their product and service lines. Included with our Search Marketing programs is the creating and posting of keyword tagged videos.
The SEO Manager assembles 8-10 hi-res images that represent your industry vertical and then creates a video slideshow, adding floating text particular to your target audience as well as a music score background. These videos will be indexed by the Search Engines and presented in search results and ‘shared’ to other social media venues.
