SEARCH MARKETING NEWS

INBOUND MARKETING & WEBSITE DESIGN NEWS

Stay current on leading online marketing trends and the latest website development
practices by opting-in to receive our monthly News posts.

What Makes Search Engine Optimization Effective to Gain Traffic to Your Website?

Watch-1024x1024

September 26 2016

Search engine optimization is the act of making your website’s content more organized in order to attract more visitors. Most developers count on search engines as their main source of traffic. Search engine optimization can help your site appear higher on relevant searches when a search engine user is looking for a particular topic, product, or service.

WHAT GOES INTO SEARCH ENGINE OPTIMIZATION TO MAKE IT EFFECTIVE?

A large part of search engine optimization is simply creating a website that search engines will be able to index. With the millions of websites online today, a website’s content will tell the search engines what the site is about.

Creating relevant keywords is the key part of making your website SEO-friendly. Having the right keywords tells the search engines what information searchers can find on the site. Keywords often have the following information:

  • Product names
  • Product and serial numbers
  • Names of the business and partners
  • Topics of interest within the industry
  • Events
  • News
  • Information that would help the searcher in their research

The main information a keyword provides to the search engines is to tell them what the site is about. The keyword provides information for the search engine to bring the website up in searches when relevant phrases or questions are entered into the search engine.

As an example, the searcher types in a phrase into the search engine. Let’s say they are looking for popcorn makers for their vending booth at an upcoming fair. They may type in “popcorn machine.” Once the searcher has input this query, then the search engine’s algorithm reviews the millions of possibly websites and shows the top ones to the searcher.

If your website is optimized with content on popcorn machines and perhaps has some in stock in your e-commerce store, then it is likely that the search engine will display your website as one of the top results to the searcher.

BUILDING A SITE THAT IS HIGH QUALITY

When other, bigger sites link to your website, this is a great way to build your search engine optimization. Search engine algorithms look for high-quality sites that are linking to your site. This shows that your website is a very relevant site. This is called back linking. You can build relevant backlinks by hiring companies to help create these backlinks or by creating guest posts on other blogs.

A site can receive this type of traffic through soliciting guest posts and through posting high quality blog content that is relevant to the industry. There are several techniques that attracts the attention of high-ranking websites in social media to where they will link to the post and recommend the website.

SETTING UP A SEARCH ENGINE OPTIMIZATION SCHEDULE OF CONSISTENCY

Great search engine optimization doesn’t happen overnight. You have to try time and time again in order to find the right search engine optimization that will work for your website. It is very important to pick a few keywords to focus on. Once you have a few keywords, it is important to be consistent in your efforts to optimize for these keywords to gain traffic.

This way you can show up high in search results of these keywords. This will be a great way to get targeted visitors to come to your site on a regular basis. After implementing search engine optimization into your site for a good deal of time, you will find that the visitors continue to grow.

If you would like to receive a free website audit to see how we can improve your ranking and search engine optimization, please contact us for your proposal.

CONTACT US

SEARCH MARKETING SOLUTIONS & WEBSITE DESIGN SERVICES

Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required