In June 2014, Google rebranded Google + Local–Google’s version of the Yellow Pages–to Google My Business and expanded its capabilities to become an “all-in-one small business online management center.”
Integrates Search with Free Social Media Marketing
Google My Business is tightly integrated with Google Search and Google Maps an easy way for small business to stay in touch with its customers in one, easy to find location. This makes Google My Business an essential component of any inbound marketing strategy.
Makes Your Business Easy to Find
Signing up for a Google My Business account brings the most important information about your business to the search results page. If a customer wants to find your physical location, all they have to do is enter the name of your business in Google Search and the location address and the applicable Google Map will appear on the search results page, along with other critical information such as your website address, your business hours, phone number and much more.
Easy to Maintain Business Information
When your business hours change, or you get a new phone number, making these changes to your website can be a hassle and be time consuming or expensive for a minor change. With Google My Business, you can make these updates immediately and they appear in the search results quickly. Check out the Google + listing for one of our clients below for an example.
Connects You to Your Customers
Google My Business provides several means to keep in touch with your customers. By displaying Google reviews, your business can get the social proof that your customers want when seeking out a new good, service or vendor. Within the reviews you can thank customers again, suggest new products or add-ons, or address customer complaints.
Want to know more about integrating Google My Business into your Inbound Marketing Strategy?
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