Digital Marketing News

SEO AND SEM DIGITAL MARKETING & WEBSITE DESIGN NEWS

Stay current on leading online marketing trends and the latest website development
practices by opting-in to receive our monthly News posts.

Get a Site Audit to Diagnose Why You’re Not Getting the Web Traffic You Want

Online Sales

June 8 2016

When you’ve tried do-it-yourself SEO efforts or even hired a company, but haven’t had results, getting an audit of your site will help you assess the problem areas. If your efforts haven’t included audits every month, there’s no way you would know what to fix and when before you get dinged by Google or worse, de-indexed.

We want to bring your attention to ways you can audit your site or have a professional SEO company do it for you. With assessments, you stay on top of your competitors and get the ranking results to prove it.

Here’s a few tips on what to evaluate during an assessment:

    1. Get an evaluation of the effectiveness of your blogThe blog is the hub for activity and visibility in the search engines. The blog is one of the main things to check when directing an inbound marketing review for our clients. Potential outcomes are, whether you are doing inbound marketing or just SEO, then you should be adding content to the blog. At that point it’s an ideal opportunity to jump into the organization’s blogging endeavors and focus on the following:
      • Consistently create and publish posts
      • Measure the connection of the posts to the readers
      • Determine that there are calls-to-action (CTAs) in the blog entries

      While there are a few variables we examine in the website, these are the three essential zones to cover while surveying a site. An organization ought to go for a steady blogging system set up to assist with the traffic of the website. Also, this is likewise the most ideal path set forward to accomplish an improved content marketing for a powerful inbound promoting system.

    2. Test the website with help of performance measurement toolsNext, you might want to break down a site’s ability to operate properly with the assistance of accessible devices. Moz is a great device for the greater part of the information you have to finish an inbound review. With the assistance of Moz open site explorer, you can find and break down key measurements.We also use an analytical software and measurement program that provides a client login and data in real time. Any of our clients can login to the system and view how their site is doing anytime, anywhere in the world.
    3. Put the information into a report

When all fundamental data has been found, it’s a great opportunity to place it into spreadsheet or other report software. You can use a uniquely crafted evaluation layout in PowerPoint to incorporate the information. These are especially helpful when giving presentations. The appraisal ought to now cover every one of these themes found and some other crucial data found through the inbound review.

We provide reports monthly to keep you up to date on the performance of the SEO program for your site. We review goals with you to ensure we’re matching your expectations. Our reports provide you with the ranking information for keywords, keywords used for visitors to find your site, how many visitors went to your site in a month’s time, regular site audits, and more important information.

    1. Create a plan that can be used to plan and measure efforts

This is the best time to put your discoveries to work. As you’re actualizing an inbound marketing, you might want to return to your objectives and guarantee that you’re taking the right activities to finish these objectives. We provide a detailed 6-month plan in the beginning of the SEO program when you work with us.

When you can see the numbers and comprehend the procedure of era, it turns out to be much less demanding to arrange and foresee inbound vital arrangements. Ultimately, it’s never past the point where it is possible to counsel a specialist in the field to direct your site’s SEO audit.

CONTACT US

SEARCH MARKETING SOLUTIONS & WEBSITE DESIGN SERVICES

Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required