A home page that has a thin amount of content or is made of entirely images often has a difficult time ranking for keywords. Content is vital to search engine optimization if you wish to have a high number of visitors to your page. Even when content is king, it is often hard for website owners to figure out why or how increased content increases traffic.
Why Add More Content?
The first tip is to realize the importance web traffic plays in your website and the role content plays on your site. The more people that visit your site, the more potential customers you have for your product or service. However, you have to understand what they are looking for when they land on your site.
Many customers have questions about your product and service. The more you can reach your audience through your product, service, and customer branding, the more you will build a relationship with them. It is through this relationship that they will want to buy from you.
Content is the relationship builder on a site. It’s important to understand that content is not only the words on a page, but also includes video, images, whitepapers, webinars, and other ways of communicating with clients.
Once you understand this, you can develop a strategy to drive more traffic through adding more content to your site’s home page. We recommend videos, more written content, and other ways of helping clients find what they are looking for when they land on the page.
Make the Content Useful
Tip number two is to provide content that has meaning and that the visitor will find useful. Don’t stuff your page with content that only promotes or tries to sell an item or service. Give useful, factual information. This will keep visitors on your page and make them want to read your entire page. You can always put in a marketing message with a call to action to have customers contact you for more information.
Consistently Add New Content
A third tip is to constantly add new and relevant content to your page. This will attract return visitors. It will also help with SEO rankings. New content helps your page rank higher according to the search engine algorithms.
Add new content to your blog that is relevant to your product, service, company, and industry. Your blog pages can also help rank your keywords in a specific position within Google. The blog is one of the main drivers for traffic to your site when you keep it updated with content your audience wants.
The longer posts, the better. If your industry is in technology, for instance, audiences love how-to and resource based content. Long articles allow for exact steps for how-to-do something with your product, service, or complimentary services for readers to follow.
Research Competitors and Add More Content to Compete
Tip number four is to pay attention to your competitors. Take a look at their sites so you know how you can better compete against them. Try to develop an edge over what they are doing so that you stay ahead of the competition.
Test Your Website Rank Monthly
The fifth tip for SEO is to do some testing to see where your website is ranked by the top search engines like Google and Yahoo. If some files or images are preventing you from appearing on search engine results, then remove them, or edit the content. You want your site listed as high as possible in search engines for as many key phrases as possible.
Add Content that is Relevant to Your Customers
The last tip is to target your traffic to potential customers. Don’t just spend time trying to draw any visitor to your page. Instead focus on getting potential customers or people interested in your product or service to your site.
Creating an avatar can give you the basic marketing demographics on specific customers.
Ask yourself what they want to know that will solve their problem.
- What holds them back?
- What would fit in their lifestyle and budget to help them solve the problem?
- What other issues do they have going on that your product and service can solve?
A customer avatar for your top five customer types helps in creating content that is specific for their needs. This should not be underestimated and can be highly successful in converting visitors to customers.
