Category Archives: Inbound Marketing

How To Survive and Thrive In The World of Blogging

Posted by Gabrielle Talley - Senior Search Marketing Manager

Unread content does no one any good, especially for your business blog where you want to attract customers. Success in the blogging world all translates to one thing. Writing in a way that encourages people not only to want to read your work, but makes them go out of their way to do so. Intriguing titles, Interesting subjects, and learning what it takes to make people “click” are the main goals for successful blogging. However, there’s two things you want to avoid when blogging for business.


Simply put, clickbait is using whatever words it takes to get those clicks and though it may

How Social Media and Content Marketing Work Together

Posted by Gabrielle Talley - Senior Search Marketing Manager

Social media marketing and content marketing should not be thought of as two separate and distinct things. When used together in the right way, they can lead to a massive growth of traffic to your site. Using only content marketing without sharing your content through social channels lessens your reach, and using social media marketing without having a good content marketing base will do the same.


How to Build Backlinks for Your Website and What to Consider in Your Strategy

Posted by Robert MacNeil – President

Link building is an important part of search engine optimization. It’s also among its most challenging parts. To be effective, it requires creativity, hard work, and a financial investment. Your personality and the nature of your website will determine the nature of your link building campaign.

In order to develop a link acquisition strategy that is effective, you’ll want to take in account a few things about your business. There are a number of very effective ways to acquire links. In order to reach your target market, it’s essential that you choose the right ones.

Improve Your SEO Efforts With a Quality Link Building Strategy

Posted by Gabrielle Talley - Senior Search Marketing Manager

The importance of building high-quality back links has never been higher when it comes to promoting a company’s website or boosting its ranking a search engine. Effective link building is important in search engine optimization (SEO) and in avoiding penalties from search engines such as Google, MSN, Bing, or Yahoo.

Here’s some recommended link building strategies:



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required