Social media marketing and content marketing should not be thought of as two separate and distinct things. When used together in the right way, they can lead to a massive growth of traffic to your site. Using only content marketing without sharing your content through social channels lessens your reach, and using social media marketing without having a good content marketing base will do the same.
The best strategy is to use both in a synergistic way so that they help boost each other.
If you’re not sure what I mean by social marketing or content marketing, let me clear it up briefly.
WHAT IS SOCIAL MEDIA MARKETING?
When people talk about social media marketing, what they are talking about is promoting your website or blog through social networks such as Facebook, Twitter, Instagram, and other social networks. Sharing your content, interacting with your followers, and engaging them in other ways through the use of contests or by asking them questions are just some ways that people build their social following.
WHAT IS CONTENT MARKETING?
Demonstrating your knowledge of a topic by adding articles, blog posts, or other kinds of content to your site are all methods of content marketing. Not only does this fill your site with content for Google to find, but it can also keep subscribers coming back to your site looking for more good content on a consistent basis.
HOW TO USE BOTH TOGETHER EFFECTIVELY
Everything starts with content marketing. But before you begin to write your next piece of content, you should define who your audience is, and on what networks you should share it on. Some content does better on certain social channels, and within specific social channels there is more than one way to share your content.
For example, Google+ and Facebook have groups. If you’re writing an article about how to grow kale during the winter, you don’t want to go sharing it with a group that focuses on SEO. You’ll want to find some gardening groups and share your piece there.
Whatever the topic of your content is, you should know ahead of time, before you write it, where you’re going to share it.
And last but not least, you should most definitely share every piece of content you create. This way you’ll be sure to get the most out of all of your hard work!
We can also help in your efforts through our SEO program. If you’re ready to get started, request your free search engine marketing proposal today.
