Digital Marketing News


Stay current on leading online marketing trends and the latest website development
practices by opting-in to receive our monthly News posts.

How to Optimize Your Google My Business Listing for Local SEO

Google My Business (GMB) is a powerful tool for local businesses to increase their online visibility and attract new customers. Optimizing your GMB listing can improve your local SEO and help you appear in the Google Local Pack, the top three listings that appear at the top of Google’s search results. In this article, we’ll show you how to optimize your GMB listing for local SEO and attract more customers to your business.

Claim and Verify Your Listing

The first step in optimizing your GMB listing is to claim and verify it. To do this, go to Google My Business and create a listing for your business. Google will then send you a verification code via mail or email. Once you receive the code, enter it into your GMB account to verify your listing.

Add Your Business’ NAP Information

When you verify your listing, you can complete adding your business information. This can include the NAP (name, address, phone number) information. We recommend also adding your website URL, hours of operation, and business category for best results. Be sure that your NAP information is correct and consistent across all online platforms and directory listings.

Add Photos and Videos to Showcase Your Business

Add Photos and Videos

Photos and videos are a great way to showcase your business and attract potential customers. Add high-quality photos of your business, products, and services. You can also add videos that give customers a virtual tour of your business.

Get Reviews

Positive reviews can boost your local SEO and attract more customers to your business. Encourage your customers to leave reviews on your GMB listing by providing excellent customer service and asking for feedback. Respond to all reviews, both positive and negative, to show that you value your customers’ opinions.

Use Google Posts

Google Posts allows you to share updates, events, and promotions directly on your GMB listing. Use this feature to promote your business and keep your customers informed about your latest offers.

Monitor Your Insights

Google My Business Insights provides valuable data on how customers find your business, what they do after they find it, and how they engage with your listing. Use this data to optimize your GMB listing and improve your local SEO.

Keep Your Listing Up-to-Date

Finally, it’s important to keep your GMB listing up-to-date. Update your business information, photos, and videos regularly. Respond to reviews promptly and keep your customers informed about any changes to your business.

In conclusion, optimizing your Google My Business listing is a crucial step in improving your local SEO and attracting more customers to your business. By claiming and verifying your listing, completing your business information, adding photos and videos, getting reviews, using Google Posts, monitoring your insights, and keeping your listing up-to-date, you can improve your online visibility and attract more customers to your business.



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required