Getting reviews on social media platforms such as Facebook is a critical part of your business social media management plan. There are two different ways to post a review on a company’s Facebook page. You can either click on the review link provided by the company.

One of the best ways to use social media to promote business is to invite your customers to post reviews to your Facebook page. In order to do this, you need to make sure that your Facebook page is set up for them. If you need a refresher on why you should encourage customers to leave reviews, check out this article.

Social Media Generates Backlinks

The biggest reason that you should have a social media marketing campaign is to generate backlinks to your site. Some clients will never see a lot of traffic on some social media sites–it just isn’t where their target audience hangs out–but Google sees social media links as valuable backlinks to the content on your site. A good social media writing services campaign can turn one blog post into 5 or more backlinks.

In June 2014, Google rebranded Google + Local–Google’s version of the Yellow Pages–to Google My Business and expanded its capabilities to become an “all-in-one small business online management center.”

Integrates Search with Free Social Media Marketing

Google My Business is tightly integrated with Google Search and Google Maps an easy way for small business to stay in touch with its customers in one, easy to find location. This makes Google My Business an essential component of any inbound marketing strategy.

What is the first thing you do when you are thinking about dining at a new restaurant, or hiring a kitchen remodeling company? You look at online reviews. Social media platforms such as Facebook, Google + and Yelp make it easy for customers to interact with your business and spread the word to other potential customers. Sometimes our search marketing programs need to be integrated with customer reviews and feedback in addition to social media.