Category Archives: Social Media

The Value of Customer Reviews and “Likes” for Your Search Marketing Program

Posted by Michael Wilson - Search Marketing Manager

What is the first thing you do when you are thinking about dining at a new restaurant, or hiring a kitchen remodeling company? You look at online reviews. Social media platforms such as Facebook, Google + and Yelp make it easy for customers to interact with your business and spread the word to other potential customers. Sometimes our search marketing programs need to be integrated with customer reviews and feedback in addition to social media.

B2B Social Media Marketing: Why Use It?

Posted by Michael Wilson - Search Marketing Manager

Social media. It is everywhere. The new language of world is filled with Likes, Shares, Retweets, and #hashtags. But what does social media marketing mean to your B2B business?

Establishes Web Presence

These days when a business looks for help, they don’t grab the Yellow Pages or an industry-specific directory, they use Google.

How To Survive and Thrive In The World of Blogging

Posted by Gabrielle Talley - Senior Search Marketing Manager

Unread content does no one any good, especially for your business blog where you want to attract customers. Success in the blogging world all translates to one thing. Writing in a way that encourages people not only to want to read your work, but makes them go out of their way to do so. Intriguing titles, Interesting subjects, and learning what it takes to make people “click” are the main goals for successful blogging. However, there’s two things you want to avoid when blogging for business.

MISUSE OF MISLEADING BLOG POSTS CAN BE COSTLY

Simply put, clickbait is using whatever words it takes to get those clicks and though it may

How Social Media and Content Marketing Work Together

Posted by Gabrielle Talley - Senior Search Marketing Manager

Social media marketing and content marketing should not be thought of as two separate and distinct things. When used together in the right way, they can lead to a massive growth of traffic to your site. Using only content marketing without sharing your content through social channels lessens your reach, and using social media marketing without having a good content marketing base will do the same.

 

4 Ways Social Media Improves Your Site’s Ranking

Posted by Gabrielle Talley - Senior Search Marketing Manager

Is social media really critical in improving your site’s ranking? There are some SEOs that say yes and some say no. However, we’ve found that social media does play a role in improving the ranking of a website along with other factors. However, while the term “social media” and “rankings” are thrown around often, many gurus fail to tell you just how social media improves your rankings.

Here’s 4 ways social media does improve a site’s ranking factor:

1. INCREASES YOUR REACH TO GAIN MORE OF AN AUDIENCE

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