Offsite SEO is a format of optimizing the site by way of performing SEO tasks off the site. Instead of optimizing pages and posts on the site, there are specific items that can be completed off of the website. These strategies send traffic to the website, which sends signals to the search engine to increase rankings.
WHAT ARE SOME EXAMPLES OF OFFSITE SEO?
Offsite SEO strategies include creating backlinks from another website back to the main site. These can include blogs, bookmarking sites, niche related site advertising, article directories, forums, Press Releases, and social media networking sites.
The main issue that offsite SEO often has is in the creation of high quality backlinks. Older SEO methods included having backlinks on “link farms” where you had to pay for a link. These sites have been removed from Google’s search unless it was a legitimate business with a purpose, such as the Yellow Pages, which has local listings.
WHAT MAKES A HIGH QUALITY BACKLINK?
High quality backlinks are links from higher ranking authority sites. Google scores the authority of a site based on a number of factors. The site is credible if it has a high rank in the search engines. If a site receives a link from a high quality site, then they a higher ranking in the search engine also.
Backlinks often come in two different forms, including one-way and two-way. The backlinks that are one-way are one website linking to another site, but the other site doesn’t link back. Two-way links are when both websites link to each other.
WHAT IS ARTICLE MARKETING?
Article marketing enlists an online article database where you can send unique articles for backlinks. The articles help the site by providing unique, interesting content. The articles help your site by linking back to you and sending their traffic to your site.
WHAT IS SOCIAL MARKETING?
Social marketing uses social networking sites to list the site and send links to content to a wider audience. The sites have their own traffic and sending links drives traffic to your site. This can be accomplished through Facebook and Twitter. Sites like Youtube and Slideshare use specific content to capture the interest of visitors to send to your site, including videos and PDF documents. There are also social bookmarking sites where you can send links to content and begin a discussion around the post, including sites like Reddit, Delicious, and Digg.
HOW ARE PRESS RELEASES OFFSITE OPTIMIZATIONS?
A Press Release that is listed online is optimized to drive quality traffic to your site. The PR uses keywords and content that is targeted to your audience. From the headline to the summary and body, the content is written for the keywords contained within. The keywords are then linked back to the site.
A PR can generate hundreds, even thousands, of people to visit your site. The impact it carries is enough to often raise keywords up in rankings in Google and other search engines.
These are just a few forms of offsite SEO that gets traffic to a site. Each one is unique for specific purposes. With our SEO program, we take care of many of these tasks to get your site results.
