AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.

RETURN ON INVESTMENT

Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.

WHAT IS THE CONSUMER PURCHASING CYCLE?

The consumer purchasing cycle describes how consumers go about purchasing a product or hiring a service. A consumer who is actively browsing for products to purchase on the web is set to be in an advanced purchasing cycle. He or she knows that they need a product in order to fulfill a certain need or help them solve a specific problem.

Another phase of a consumer purchasing cycle happens when people read a promotional blog or educational video. They may not realize what the product can do for them yet, but they are

Google supports and is very in tune to mobile traffic. Just about anyone knows this and pretty much everyone has probably used Google in some form on a mobile device whether they are running a simple search, opening their email, or downloading a doc. There is a good reason for Google to concentrate on mobile traffic because that is where today’s audience is. People don’t sign onto their computers for quick updates, they grab their phone or tablet.