Digital Marketing News


Stay current on leading online marketing trends and the latest website development
practices by opting-in to receive our monthly News posts.

Best Small Business Paid Search Advertising Types

PPC Ads Management Advertising Small Businesses

Running ads can be costly for startups and growing businesses, but the returns can also outweigh the cost. Google Ads management with Search Marketing Resource works on your campaigns to get effective results, from targeting the correct audience to running ads. It can be harder for smaller businesses in most digital marketing campaigns to compete against larger companies that have bigger budgets. Yet, Google Ads can help smaller businesses compete on an even playing field with their competition.

The Different Types of Google Ads Available

If you are unsure about exactly which ads are best for you, then you have come to the right place! With the help of digital media there are several different effective ad campaigns within Google Ads.

You have so many options like:

  • Google Search Ads
  • Google Maps PPC Ads
  • Google Banner or Display ads
  • Google Shopping Ads
  • Ads in Google’s Maps or Waze
  • YouTube ads
  • And so many more

Each of these ad options, including showing videos, using text, using images, image animation, clickable phone number calling and more. Google Ads adds more features to help businesses often that improve click-throughs and conversions.

Google Search Ads are Still the Most Popular

Google search ads are one of the most used when it comes to ad campaigns. You normally see search ads when you search using keywords on Google. If you choose to have your campaign start with a Google Search Ad then your ad will pop up in a lot of Google searches. We monitor impressions, ad click-throughs and conversions each week.

This will make it easier for you to buy your way to the top of organic search results. Google Maps PPC Ads work in a similar way. They will be a better ad campaign if you have the exact or centric location of a business. We use Google Maps ads for local businesses that have a physical address your customers can visit.

Ready to start your Google Ads campaign management? Get a free quote for a campaign today!



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required