Digital Marketing News


Stay current on leading online marketing trends and the latest website development
practices by opting-in to receive our monthly News posts.

3 Ways to Increase Your Online Customer Base

Increase Online Customer Base Visibility SEO

For stores to survive in today’s marketplaces, they do not exclusively need a physical location. If they have one, they not only need to exist physically, but also to have a website. For a smaller business it is very important to be present online. The reason is because many people like to shop before they buy.

Customers now prefer to perform research online before setting foot into the business in many cases. It is very important that the business also targets the right customers, and this is mostly done online. Here are some of the best local business digital marketing solutions that will help your small business grow and be more visible.


Blogging is by far one of the best ways your customers can find you online. Each blog post you publish will work towards having real estate in Google and other search engines based on your keywords. It can also help keep the relationships with your customers growing after they have been formed. Keeping your blog up to date with new blogs will leave a very good impression on new readers as well.

E-mail Marketing

This will also help you form unbreakable relationships with your customers. One thing to keep in mind though, the email content today is moving towards info-tainment, which is personality based. Having a voice for the company is important. This is one of the things we work with you on in the Search Marketing Resource SEO program to ensure we write within your company’s voice.

Lively Online Presence

Having an online presence through social media, including Twitter, Facebook, LinkedIn, and even Google My Business will help increase your audience, sales, and brand visibility. In SMR’s SEO program, we ensure your business is verified with Google My Business and optimized for the best position.

Ready to start a campaign for local business digital marketing? Get started with our local business digital marketing solutions!



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

* Required