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How Business Directory Listings Can Help Improve Your Search Rankings

Business Directory Listings Improve Search Rankings

Ready to discover how to get your business ranking highly on search engine results pages (SERP)? This is where business directory listings come in. Users are always looking for information on search engines such as Google, and according to Forbes, more than 90 percent of searches trust information they see on the first page. The takeaway: your business needs to appear on the first page of SERP.

Get Started by Listing Your Business in Online Directories

You can start by getting your business on online directories, if you employ SEO practices. So how do you get started? NAP!

NAP stands for Name, Address, Phone Number. If you want your business to rank highly on search engines, you have to include NAP. The name, address and phone number of your business should appear at the top of your website. It is also good to add them to the footer of your site.

This practice plays a crucial role in SEO because Google and other search engines consider data when they are choosing companies for geo-target searches.

What Goes into Correct NAP?

Make sure your website has the following details:

  • Your company’s full address
  • Your company’s full name
  • Your company’s phone number

Get Correct NAP with Listings Management

With business directory listings management, all your information will be displayed in directories and profiles, which helps Google and other search engines understand your business more and also help users find you easily. NAP consistency will also increase your local organic traffic to your website, search rankings, and generate more leads from the web.



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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