Search engine optimization (SEO) is key to connecting with potential customers. Using website optimization services or even a DIY approach can mean better rankings. So, how do you optimize your website? Here are a few steps.
1. Keywords
Know your keywords. What keywords are your target audience searching with? There are keyword tools that can aid in this research. Google Keyword Planner is one of them.
2. Know the Competition
Who are your competitors, and what are they doing well? Also, take a look at those who are not directly similar but compete for the same search results.
3. Use This Knowledge
Find the pages where you can address those search queries that you have found to be key. Once you’ve identified the spots where optimization is needed, it’s time to do it. Either create the pages in-house or outsource some or all of this work.
4. Keep It Updated
In order to stay relevant, you’ll need to keep the website updated on a regular basis. Consistently add new text, photos, or other content.
5. Public Relations
Purchasing links is forbidden by the major search engines. That’s why it’s important to do outreach. Connect with media platforms and blogs. Get them talking about your website.
6. Social Networking
Maintain a strong social media presence for your site. Facebook, Instagram, and other websites can mean connections with potential customers.
7. Measure It
Optimization needs measurement. Google Analytics provides information on website traffic, which allows for analysis.
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