SEO and SEM Marketing & Website Design News

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Website Graphic Designer

Is it time to redesign your website?

Posted by Robert MacNeil – President

Take a long look at your website. Perhaps, it looks a little outdated. Probably, a few years ago, you were very proud of your website. It was modern, up to date, and way ahead of the competition’s website. However, things have changed dramatically in recent years.

Many web designers are talking about getting a website mobile optimized, integrating social media, creating interactive sites, and having search friendly sites. With all of these new terms, now, you realize that your website looks severely outdated and is lagging behind the online competition’s site.

SEO Backlinks

Improve Your SEO Efforts With a Quality Link Building Strategy

Posted by Gabrielle Talley - Senior Search Marketing Manager

The importance of building high-quality back links has never been higher when it comes to promoting a company’s website or boosting its ranking a search engine. Effective link building is important in search engine optimization (SEO) and in avoiding penalties from search engines such as Google, MSN, Bing, or Yahoo.

Here’s some recommended link building strategies:

Website Launch

How to Create an Effective Lawyer Website to Capture Leads

Posted by Robert MacNeil – President

Not all brands are the same and your website is no different. A lawyer’s website design needs to communicate trust and integrity to visitors. Having a custom designed site can reach a wide audience of potential clients and communicate the values of the business.

What does it take to make a successful lawyer site design?

While it is important to have content on the site, the site also needs a clear call to action.

Design Planning

7 Reasons Your SEO Never Works Out as Planned

Posted by Gabrielle Talley - Senior Search Marketing Manager

If you’re not familiar with using organic search engine optimization (SEO), then your plans are likely to fail. It is the frontrunner for online marketing today, but there’s a lot of factors that go into optimizing your website for the search engines. The list is exhaustive and confusing for anyone new to the SEO scene.

Here’s 7 reasons why your SEO is NOT working for you:

1.  You don’t have the right set of keywords

If your keyword list is not specific to your brand, products, and services, then your website is

Website Planning Phase

The Top 3 Website Pages for a Marketing Campaign

Posted by Robert MacNeil – President

When designing pages for a marketing campaign, there’s three pages that play an important part. However, understand what each one does in the campaign is sometimes a mystery for non-designers and website owners. Here’s a definition of each and their role in the design and function.



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