Digital Marketing News

Information is at the tip of our fingers, only a Google search away. If you want to provide information, a product or a service, you need to ensure that when potential visitors type their question into Google, your website will be ranked high among the results.  There are different factors that go into a website ranking high in the search engines.

Keyword Searches

The results that Google displays after a keyword search are known as Search Engine Results

AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.

RETURN ON INVESTMENT

Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.

For ecommerce websites, conversion is the name of the game. It doesn’t matter how many people visit your website so long as they are not buying. Without conversion, you might as well close shop for good. Unfortunately, several website designers prioritize the aesthetic of the web page over its convertibility, which harms the bottom line.

Here are 7 tips to help you increase the number of visitors who turn into customers without damaging the aesthetics of your page:

When looking to maximize the effectiveness of your website, one of the things you will benefit from is using a contact form. With this type of form, you will be able to get prospect information, which will help generate a number of sales leads.

Your website might already have one in place and therefore it will be important to use the sign up form to your advantage. However, you will need to find out if you are using this as effectively as you can. In order to get the most out of a contact form on your website, follow a few tips. These tips will help put you in a better position to attract more customers on a regular

WHAT IS HACKING?

Hacking is when someone or something gets unauthorized access into a system. Hacking is very common and happens all over the world to websites and computer systems. Hackers do this to cause damage or to attempt to get valuable information.

WHAT IS SEARCH ENGINE OPTIMIZATION?

Search engine optimization is the website’s position in the search engines based on keywords and quality relevance of the website to the searcher’s query. The higher the website is in