Digital Marketing News

SEO stands for Search Engine Optimization, and in short, SEO is the art of designing and formatting your website in such a way that Google, as well as other internet search engines, can easily understand it and know what your site is for, and then matches it to users who need the type of information that you have on that site.

Web “crawlers” are automated commands designed to catalog the contents of the World-Wide-Web so that the search engines constantly improve their search algorithms and the results generated by them. Part of this is the wording you use in the content you create for your site, but that is only a very small part of SEO.

A corporate website is more than broadcasting your brand over the Internet. A corporate website should be designed to entice potential clients and establish your company as a leader in your specific industry.

Your website design should be a compilation of brand, purpose, and end-goals for your company, while keeping the design and content engaging for the End-User. Your website development should be seen as developing a business asset that will generate leads and sales for your company.

It’s important to realize how accessible the Internet is to your potential customers. If a lady is searching for new clothes at the mall, she can instantly go online and find out if there is a better deal somewhere else.

Almost instantly!

Most people who access the Internet through a mobile device can see what’s in the local stores, find out price comparisons online, and order. The market has changed and your business needs to be at the forefront of the changes to compete.

Information is at the tip of our fingers, only a Google search away. If you want to provide information, a product or a service, you need to ensure that when potential visitors type their question into Google, your website will be ranked high among the results.  There are different factors that go into a website ranking high in the search engines.

Keyword Searches

The results that Google displays after a keyword search are known as Search Engine Results

AdWords uses paid ads to drive customers to your website. It is a quick way to get traffic to a site, but can also be costly if you don’t know what you’re doing.

RETURN ON INVESTMENT

Proper use of AdWords has the ability to make your business successful, irrespective of size. Unlike other modes of advertising, they make it easy to measure your return on investment.