Digital Marketing News

WHAT IS THE CONSUMER PURCHASING CYCLE?

The consumer purchasing cycle describes how consumers go about purchasing a product or hiring a service. A consumer who is actively browsing for products to purchase on the web is set to be in an advanced purchasing cycle. He or she knows that they need a product in order to fulfill a certain need or help them solve a specific problem.

Another phase of a consumer purchasing cycle happens when people read a promotional blog or educational video. They may not realize what the product can do for them yet, but they are

Unread content does no one any good, especially for your business blog where you want to attract customers. Success in the blogging world all translates to one thing. Writing in a way that encourages people not only to want to read your work, but makes them go out of their way to do so. Intriguing titles, Interesting subjects, and learning what it takes to make people “click” are the main goals for successful blogging. However, there’s two things you want to avoid when blogging for business.

MISUSE OF MISLEADING BLOG POSTS CAN BE COSTLY

Simply put, clickbait is using whatever words it takes to get those clicks and though it may

Social media marketing and content marketing should not be thought of as two separate and distinct things. When used together in the right way, they can lead to a massive growth of traffic to your site. Using only content marketing without sharing your content through social channels lessens your reach, and using social media marketing without having a good content marketing base will do the same.

You can easily design a professional looking, eye catching logo for your website. With so many templates available, it’s easy for you to create your own. So why hire a professional to design your logo?

Why Business Owners Should NOT Design a Logo By Themselves

The main aim of businesses is to make profits, and it is no different for ecommerce businesses. However, most of the times businesses fail to understand some of the small, but vital, factors that could mean the difference between their success and failure. A well-designed website is one example.

What is the Role of an Ecommerce Website?

The role of a properly designed website in the success of ecommerce is normally underestimated.