Digital Marketing News

The secret to optimizing content to increase traffic is to know what your audience wants. According to one study, 80% of business decision-makers want is to receive information in the form of an article versus an advertisement. Content has broadened into other resources that provide information and not only a text article. Content now includes video, audio, images, info graphics, and text.

WHY USE CONTENT MARKETING?

Content informs your visitors with information. Remember they are searching for something.

A home page that has a thin amount of content or is made of entirely images often has a difficult time ranking for keywords. Content is vital to search engine optimization if you wish to have a high number of visitors to your page. Even when content is king, it is often hard for website owners to figure out why or how increased content increases traffic.

In the age of digital marketing and ecommerce, a responsive web design is absolutely crucial to the survival of any company’s online business. Of course, responsive design does not simply mean fast. A responsive web design is one that is made to show up on mobile devices, including mobile phones, tablets, iPads, and other portable devices.

Why Add Responsive Design to Your Site?

Responsive design incorporates the same website you see on desktops and laptops and makes it to where it shows up on mobile devices to where it fits the screen. If the site doesn’t fit the

In general, a company’s logo is a visual representation of its brand and market identity. They are specifically designed for clients to be able to easily identify them, especially in a market that may otherwise be saturated with competitors. Due to a logo’s importance in establishing a company’s presence in untapped markets, it is incredibly valuable to develop a logo that will not negatively impact the brand.

When you’ve tried do-it-yourself SEO efforts or even hired a company, but haven’t had results, getting an audit of your site will help you assess the problem areas. If your efforts haven’t included audits every month, there’s no way you would know what to fix and when before you get dinged by Google or worse, de-indexed.

We want to bring your attention to ways you can audit your site or have a professional SEO company do it for you. With assessments, you stay on top of your competitors and get the ranking results to prove it.