For ecommerce websites, conversion is the name of the game. It doesn’t matter how many people visit your website so long as they are not buying. Without conversion, you might as well close shop for good. Unfortunately, several website designers prioritize the aesthetic of the web page over its convertibility, which harms the bottom line.
Here are 7 tips to help you increase the number of visitors who turn into customers without damaging the aesthetics of your page:
1. Make sure paid traffic goes to landing pages.
Instead of sending paid traffic to your homepage, you can have them arrive at a landing page.
Another alternative is to divert paid traffic to categories that suit the user’s needs.
2. Make sure that every visitor knows exactly where the shopping cart is.
It is surprisingly easy to hide the shopping cart from your visitors without even knowing it, but this is a fatal flaw. A shopping cart is your main call to action as well as your strongest conversion tool.
3. Make sure your product descriptions are engaging and original.
Search engines need text in order to index your website. Moreover, in order not to be filtered out as spam, the text should be distinctive and readable. Also, try to get some popular key words in there as a way of working on your SEO.
4. Make sure that your website is neat and well organized.
The clearer your visitor paths are, the easier it will be to convert them. Know what you want your visitor to do, and send them along their merry way towards that ultimate goal, whether that’s giving you their contact information, downloading your content, or buying from your website.
Bear in mind that a website can be too pretty for its own good: a brightly colored call to action that converts well is better than no call to action, regardless of how much the designer might hate the idea.
5. Make sure your page loading is not too slow.
Any visitor who gets frustrated with a slow page will simply abandon it, which can spell disaster for an ecommerce website. After all, you can’t convert those who haven’t waited around to hear your message.
6. Make sure that your checkout time is optimal.
An important tenant to always follow is to minimize the number of necessary clicks to purchase things from your site. Let this be your motto, “if I can save my customer a step, I will do it.”
7. Make sure you have the best website designer working for you.
Any decent website designer knows how to strike the perfect balance between beauty and convertibility. They understand how to create a clear path for your visitors while offering them an easy check out process along the way. Furthermore, they are able to test every detail of the design, regardless of how small it might be.
Should you have any further inquiries, please feel free to send them our way, and we would be more than delighted to answer them. Just send us an email and tell us what you require in a website design proposal request.
