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What Makes Search Engine Optimization Effective to Gain Traffic to Your Website?

Posted by Gabrielle Talley - Senior Search Marketing Manager

Search engine optimization is the act of making your website’s content more organized in order to attract more visitors. Most developers count on search engines as their main source of traffic. Search engine optimization can help your site appear higher on relevant searches when a search engine user is looking for a particular topic, product, or service.

WHAT GOES INTO SEARCH ENGINE OPTIMIZATION TO MAKE IT EFFECTIVE?

A large part of search engine optimization is simply creating a website that search engines will

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Boost Your Page Load Speed with These Tips

Posted by Robert MacNeil – President

Did you know that web and blog pages that load faster normally have a higher ranking in search engine results paralleled to those that load slower? It is true!

Google, Bing, and other search engines now use page load speed in their search algorithm penalties and search functions. The reason behind this addition to their search engine algorithm is that pages that load faster are more likely to give users a better experience than those loading slower.

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How to Build Backlinks for Your Website and What to Consider in Your Strategy

Posted by Robert MacNeil – President

Link building is an important part of search engine optimization. It’s also among its most challenging parts. To be effective, it requires creativity, hard work, and a financial investment. Your personality and the nature of your website will determine the nature of your link building campaign.

In order to develop a link acquisition strategy that is effective, you’ll want to take in account a few things about your business. There are a number of very effective ways to acquire links. In order to reach your target market, it’s essential that you choose the right ones.

Mobile Responsive Website Design

Why Have Your Website Designed for Mobile?

Posted by Puneet Jain - Technical Director

Recently, responsive web design has grabbed the focus of all website owners. This design formatting is one that allows a website to be easily and appropriately viewable from all forms of devices, such as through tablets, smartphones, and laptops. However, many owners of websites have designed their sites directly for laptop and computer usage. Now, though, the push towards making responsive web design is highly prevalent since it affects both a website’s traffic and search engine indexing.

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What’s Causing The Latest Traffic Fluctuations In The Search Engines?

Posted by Robert MacNeil – President

After watching what happened when Google changed their algorithm last time, it became pretty obvious that Google released a major algorithm update recently. Some websites surged with visitors, while others completely disappeared. According to Search Engine Journal, on June 1, 8, 21 and 26 of 2016, the volatility became visible as Google tweaked the algorithm in order to fine-tune the latest changes. As seen before, quite a few websites experienced the loss or gain of traffic to the site.


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