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Social Media Plan

4 Ways Social Media Improves Your Site’s Ranking

Posted by Gabrielle Talley - Senior Search Marketing Manager

Is social media really critical in improving your site’s ranking? There are some SEOs that say yes and some say no. However, we’ve found that social media does play a role in improving the ranking of a website along with other factors. However, while the term “social media” and “rankings” are thrown around often, many gurus fail to tell you just how social media improves your rankings.

Here’s 4 ways social media does improve a site’s ranking factor:

1. INCREASES YOUR REACH TO GAIN MORE OF AN AUDIENCE

Website Mockups

The Must-Read Pros and Cons of Zen Cart Software

Posted by Puneet Jain - Technical Director

If you’re looking for shopping cart software to use to manage products, then consider Zen Cart. There are pros and cons to using this platform as your ecommerce cart software.

Zen Cart is used for ecommerce as checkout software. It is open sourced and uses PHP and MySQL. The software is free to install as a base, but certain modules and add-ons cost extra. The set up of the software also requires an expert to install and set up for the design.

Website Design Example

The Top 5 Must-Know Information About Offsite SEO

Posted by Robert MacNeil – President

Offsite SEO is a format of optimizing the site by way of performing SEO tasks off the site. Instead of optimizing pages and posts on the site, there are specific items that can be completed off of the website. These strategies send traffic to the website, which sends signals to the search engine to increase rankings.

WHAT ARE SOME EXAMPLES OF OFFSITE SEO?

Offsite SEO strategies include creating backlinks from another website back to the main site. These can include blogs, bookmarking sites, niche related site advertising, article directories, forums, Press Releases, and social media networking sites.

Graphic Design Meeting

How Custom Site Design Helps You Win Over Your Competition

Posted by Robert MacNeil – President

Competition is tough online today. However, competitors can be easy to beat by establishing your own brand. You can do that through having a custom designed website.

Here’s a few reasons why a custom designed website will help win visitors over your competition:

SEO Website Traffic

Will SEO Services Be Worth My Time and Money in the Marketing Budget?

Posted by Robert MacNeil – President

With a set marketing budget for the year, you may be wondering if SEO is even worth the time and money for your business. If you’re wondering about the return on investment (ROI), then here’s a few facts to know before investing in SEO services.

CAN YOU REALLY EXPECT AN ROI ON SEO SERVICES?

Yes, of course. We tailor your keywords and content to target your specific set of customers. We include content that answers their questions and gives them information they most want to know about in your industry.


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