SEARCH MARKETING NEWS

SEO and SEM Marketing & Website Design News

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Website Team Design

How Using Keyword Phrases Qualifies Your Site Visitors

Posted by Gabrielle Talley - Senior Search Marketing Manager

Choosing your site’s keywords can be confusing. Best practices include finding keywords that are relevant to your products, services, and company’s industry. But, how do you know which keywords to include on your site? We’ll answer that question in this post.

WHAT IS YOUR AUDIENCE REALLY SEARCHING TO FIND?

The key to finding keywords that qualify your audience is to know what they are searching for in the search engines. The keywords you choose need to be relevant to your products and services, but also match what your customers want.

Website Design Planning

5 Tips to Prevent a Hacker from Breaking Into Your WordPress Website

Posted by Puneet Jain - Technical Director

Security is a priority when maintaining a site and hackers are always trying to find new ways to cause problems. Here’s some tips to keep your WordPress site secure to keep the hackers out.

1. First, hide all of your login error messages. These messages could provide hackers with clues about whether they have figured out your user name and password correctly or incorrectly. Hiding these messages from all unauthorized logins is a good idea and can help ensure a more secure site.

 

Website Budget

What is Bounce Rate and How Can I Reduce It?

Posted by Gabrielle Talley - Senior Search Marketing Manager

What is a bounce rate and how does it affect your SEO efforts? A website’s bounce rate involves how long a visitor spends on a site.

Bounce Rates are those distressing internet statistics which measure how long a visitor looks at a single page on your website and leaves immediately, bouncing away without visiting any other page. This statistic or occurrence is one of those that people talk about most often when it comes to SEO and whether the site is showing up for the right audience, but is perhaps the least understood and most often misinterpreted statistics.

Website Client

3 Tips to Optimize Content to Increase Traffic

Posted by Gabrielle Talley - Senior Search Marketing Manager

The secret to optimizing content to increase traffic is to know what your audience wants. According to one study, 80% of business decision-makers want is to receive information in the form of an article versus an advertisement. Content has broadened into other resources that provide information and not only a text article. Content now includes video, audio, images, info graphics, and text.

WHY USE CONTENT MARKETING?

Content informs your visitors with information. Remember they are searching for something.

Website Marketing

Why Adding Content On Home Pages Increases Traffic And Search Engine Rankings

Posted by Robert MacNeil – President

A home page that has a thin amount of content or is made of entirely images often has a difficult time ranking for keywords. Content is vital to search engine optimization if you wish to have a high number of visitors to your page. Even when content is king, it is often hard for website owners to figure out why or how increased content increases traffic.


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