SEARCH MARKETING NEWS

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Website Launch

How to Create an Effective Lawyer Website to Capture Leads

Posted by Robert MacNeil – President

Not all brands are the same and your website is no different. A lawyer’s website design needs to communicate trust and integrity to visitors. Having a custom designed site can reach a wide audience of potential clients and communicate the values of the business.

What does it take to make a successful lawyer site design?

While it is important to have content on the site, the site also needs a clear call to action.

Design Planning

7 Reasons Your SEO Never Works Out as Planned

Posted by Gabrielle Talley - Senior Search Marketing Manager

If you’re not familiar with using organic search engine optimization (SEO), then your plans are likely to fail. It is the frontrunner for online marketing today, but there’s a lot of factors that go into optimizing your website for the search engines. The list is exhaustive and confusing for anyone new to the SEO scene.

Here’s 7 reasons why your SEO is NOT working for you:

1.  You don’t have the right set of keywords

If your keyword list is not specific to your brand, products, and services, then your website is

Website Planning Phase

The Top 3 Website Pages for a Marketing Campaign

Posted by Robert MacNeil – President

When designing pages for a marketing campaign, there’s three pages that play an important part. However, understand what each one does in the campaign is sometimes a mystery for non-designers and website owners. Here’s a definition of each and their role in the design and function.

Social Media Plan

4 Ways Social Media Improves Your Site’s Ranking

Posted by Gabrielle Talley - Senior Search Marketing Manager

Is social media really critical in improving your site’s ranking? There are some SEOs that say yes and some say no. However, we’ve found that social media does play a role in improving the ranking of a website along with other factors. However, while the term “social media” and “rankings” are thrown around often, many gurus fail to tell you just how social media improves your rankings.

Here’s 4 ways social media does improve a site’s ranking factor:

1. INCREASES YOUR REACH TO GAIN MORE OF AN AUDIENCE

Website Mockups

The Must-Read Pros and Cons of Zen Cart Software

Posted by Puneet Jain - Technical Director

If you’re looking for shopping cart software to use to manage products, then consider Zen Cart. There are pros and cons to using this platform as your ecommerce cart software.

Zen Cart is used for ecommerce as checkout software. It is open sourced and uses PHP and MySQL. The software is free to install as a base, but certain modules and add-ons cost extra. The set up of the software also requires an expert to install and set up for the design.


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