What is the first thing you do when you are thinking about dining at a new restaurant, or hiring a kitchen remodeling company? You look at online reviews. Social media platforms such as Facebook, Google + and Yelp make it easy for customers to interact with your business and spread the word to other potential customers. Sometimes our search marketing programs need to be integrated with customer reviews and feedback in addition to social media.

At first glance, search marketing programs seem to be geared toward businesses that cater directly to customers such as retail shops like Amazon and Walmart. Or for more traditional B2B organizations providing goods and services that the average business looks for.

But what about my business? What about industrial clients who specialize in products that only a select few know about or need, but yet are an important part of the economy? How does an industrial search marketing program benefit me?

Social media. It is everywhere. The new language of world is filled with Likes, Shares, Retweets, and #hashtags. But what does social media marketing mean to your B2B business?

Establishes Web Presence

These days when a business looks for help, they don’t grab the Yellow Pages or an industry-specific directory, they use Google.

Tips and Tricks for Creating Excellent Long Tail Keywords – Part 2

Last month, we provided details on a few ways to create excellent long tail keywords, this month we are adding a couple of additional tips to this list. To read part one, go to Tips and Tricks for Creating Excellent Long Tail Keywords – Part 1.

Why Mobile Device Friendly Website Design is Essential for Success

According to Statcounter.com, mobile devices overtook desktop devices as the primary means of internet usage for the first time in October 2016, and this trend doesn’t look like it is changing any time soon.