According to Statcounter.com, mobile devices overtook desktop devices as the primary means of internet usage for the first time in October 2016, and this trend doesn’t look like it is changing any time soon.
This makes the first reason why mobile device friendly website design is essential obvious. More and more users are using their mobile phones or tablets as their primary device for searching the internet. There are more than 2.5 billion smartphone users in the world right now. In regions where desktop computers may be too expensive or impractical, the smartphone is king, and you need to be where your customers are to take advantage.
Sites Load Faster
Sites optimized for mobile devices load faster and are easier to read on mobile devices than sites that are not. Ever try to look at a site on your smartphone that hasn’t been optimized for mobile viewing? Sure you have. And I bet you didn’t look at it long. These sites may require you to try to resize parts of the screen to make text large enough to read, if it didn’t error out in the first place. Mobile users are impatient and want speed above and beyond all else.
Mobile Device Friendly Website Design and Local SEO Go Hand-in-Hand
Mobile devices are now part of the everyday consumer experience. You use apps such as Yelp to see if that new restaurant has good reviews before making a reservation. You comparison price shop to get the best bargains at the mall, and use Google Maps to find the nearest auto repair service center.
Mobile devices are what customers use when they are ready to BUY, and you want to be where those customers are.
Tight Relationship with Social Media
Customers use their mobile devices to post about everything. They post their vacation pictures of their meals and hotel rooms on Instagram, they post likes for the latest Hollywood blockbuster on Facebook immediately after leaving the cinema, and post Google Reviews on everything from individual car sales associates at local dealerships, to the quality of local landscaping services. Making it easy for your customers to connect with you via social media is yet another way to boost your SEO rankings.
Mobile device friendly website design makes it easier for your customers to share their experiences with your business, and take full advantage of word-of-mouth advertising.
Google Likes Mobile Friendly Sites
The king of all search engines, Google, now boosts site rankings for those sites designed to be mobile device friendly.
Mobile browsing is here to stay, so keep up with the rest of the world and make sure that your site is designed for your mobile device using customers. Having a mobile device friendly website design is one of the best steps to assure that your business can take to ensure its success.
Want to Know More About Mobile Device Friendly Website Design?
Contact us at Search Marketing Resource. We can provide you with more detail about our mobile device friendly website design services, as well as some of our other SEO marketing solutions such as B2B social media management and search engine optimization services. Sign up for a free website design proposalright now.
