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SEO marketing programs

7 Elements of Effective SEO Marketing Programs

Posted by admin

Creating an effective SEO marketing program is a challenge, especially in a world where the rules and standards established by Google shift and change all of the time. There are several tried and true actions to improve your online presence and increase search engine traffic for your website.

1 – Providing a Free Website Analysis Report

The first action that an effective SEO program should take is to get a professional assessment of your website to determine if an SEO marketing program would be beneficial. A no obligation, free website analysis report is a fantastic way to get an idea of how your site is performing so far and how it can be improved.

Website content writing services for blogs

Why You Need to Start a Company Blog Today – Part 1

Posted by admin

Blogs get a bad rap. The media often presents bloggers in a negative light, such as angsty teenagers writing about video games in excruciating detail, or mommy blogs where stay-at-home-moms (and sometimes dads) discuss the trials and tribulations of raising kids in the 21st century. Blogs did indeed start as personal online diaries, but they have evolved far beyond this.

But the question remains: Why does an industrial company or B2B service need an active blog? There are many reasons:

Get a free website analysis to review bounce rate

What is a Bounce Rate? What Does It Mean?

Posted by admin

In typical SEO marketing programs, the bounce rate is a value that represents the percentage of users that visit one page on your website and leave immediately without taking any other action on that site, including the following:

  • Selecting an option on any menus on the site
  • Clicking a “read more” link
  • Clicking on any of the internal links to other pages on your site
Top rankings SEO company

5 Essential Qualities of a Great Search Engine Marketing Company

Posted by Michael Wilson - Search Marketing Manager

There are a lot of search engine marketing companies out there. But how do you find one that will help you grow your business?

1 – Should Get Results within the first 90 days

A great search engine marketing company can assess any website and find areas within it that can be improved, leading to improved rankings in targeted keyword phrases, an increase in organic web traffic or other positive results. It might not be drastic improvement because it takes Google sometimes between 2 to 4 weeks to “crawl” the site again and note the changes to the site, but it will be moving in the right direction, or the search engine marketing company will discover the cause or causes of the lack of improvement.

Inbound marketing strategies

What are Inbound Marketing Strategies?

Posted by Michael Wilson - Search Marketing Manager

An inbound marketing strategy is a strategy designed to attract potential customers to you, instead of “outbound marketing” which is the “traditional” model of advertising which broadcasts advertising to a mass audience that may not even be interested in, or in need of, the goods or services that you offer

Website Optimization Services

Inbound marketing strategies are designed to help your business get discovered by customers who have a specific need for your goods and services.



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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