Digital Marketing News

Using directory submissions as an SEO marketing strategy? That sounds like we’ve gone into the Wayback Machine to 1994, when Infoseek and Yahoo pioneered the Web by organizing all of their content in directories. But modern business directory submissions are very different. Although the importance of directory submissions for SEO is not as influential as it once was, the principle is the same–connect users to content links of interest to them–and, it still can have a significant positive impact, especially for local SEO.

One of the best things you can do when using social media marketing for business and increase search engine traffic to your website is getting social proof via word of mouth–or the electronic equivalent–online reviews. It is no secret that Google favors reviews created via the Google My Business pages set up by the business owner.

Getting reviews on social media platforms such as Facebook is a critical part of your business social media management plan. There are two different ways to post a review on a company’s Facebook page. You can either click on the review link provided by the company.

One of the best ways to use social media to promote business is to invite your customers to post reviews to your Facebook page. In order to do this, you need to make sure that your Facebook page is set up for them. If you need a refresher on why you should encourage customers to leave reviews, check out this article.

In part 1 of Why You Need to Start a Company Blog Today, we discussed how blogs provide “keyword weight” to your website, how they improve your online presence and how they promote engagement with your customers. This month we will present 3 additional reasons why you need a company blog: