Digital Marketing News

One of the best ways to use social media to promote business is to invite your customers to post reviews to your Facebook page. In order to do this, you need to make sure that your Facebook page is set up for them. If you need a refresher on why you should encourage customers to leave reviews, check out this article.

In part 1 of Why You Need to Start a Company Blog Today, we discussed how blogs provide “keyword weight” to your website, how they improve your online presence and how they promote engagement with your customers. This month we will present 3 additional reasons why you need a company blog:

Creating an effective SEO marketing program is a challenge, especially in a world where the rules and standards established by Google shift and change all of the time. There are several tried and true actions to improve your online presence and increase search engine traffic for your website.

1 – Providing a Free Website Analysis Report

The first action that an effective SEO program should take is to get a professional assessment of your website to determine if an SEO marketing program would be beneficial. A no obligation, free website analysis report is a fantastic way to get an idea of how your site is performing so far and how it can be improved.

Blogs get a bad rap. The media often presents bloggers in a negative light, such as angsty teenagers writing about video games in excruciating detail, or mommy blogs where stay-at-home-moms (and sometimes dads) discuss the trials and tribulations of raising kids in the 21^st century. Blogs did indeed start as personal online diaries, but they have evolved far beyond this.

But the question remains: Why does an industrial company or B2B service need an active blog? There are many reasons:

In typical SEO marketing programs, the bounce rate is a value that represents the percentage of users that visit one page on your website and leave immediately without taking any other action on that site, including the following:

• Selecting an option on any menus on the site
• Clicking a “read more” link
• Clicking on any of the internal links to other pages on your site