Using directory submissions as an SEO marketing strategy? That sounds like we’ve gone into the Wayback Machine to 1994, when Infoseek and Yahoo pioneered the Web by organizing all of their content in directories. But modern business directory submissions are very different. Although the importance of directory submissions for SEO is not as influential as it once was, the principle is the same–connect users to content links of interest to them–and, it still can have a significant positive impact, especially for local SEO.
Generates High Quality Backlinks
Probably the biggest benefit of business directory submissions is that it creates high-quality backlinks. You need to make sure that the business directories that you submit your site to are reputable in order for it to be a benefit to you. This is one of the easiest ways to build backlinks for your website.
Indexed in More Search Engines
When a website is added to a business directory, they get indexed in the search engines. So, if you have crafted the directory entry well with good targeted keywords, you may end up getting some excellent, well targeted traffic to your site, even if it does not catapult you to the top of the search results.
Generates More Web Traffic
The more inbound links for your site leads to more opportunities for users to find your website. The top online business directories get a lot of attention and being listed in them generates more attention to your site. Being highly visible online gets potential customers familiar with you and your business, and brand recognition can be the result of the increased web traffic.
Improves Organic Search Results
Using well researched keyword phrases for your business directory listings can easily have a positive effect on your organic search traffic. Especially on business directory sites with high domain authority in your area of expertise.
Improves Local Search Results
The most important business listing is your Google My Business listing. Once this is in place, you can use the standard NAP information (Name, Address and Phone Number) in other local business directories. This kind of local web-presence increases your chances of leaping to the top of the local results in Google.
Need Help with Business Directory Submissions?
Look no further than Search Marketing Resource. Our team of digital marketing and social media services experts can get your business submitted to the top, relevant business directories in your field and manage these listings to make sure that the content within them is unique and improving your SEO presence on your website.
Give us a call at 888-842-9033, email us at sales@searchmarketingresource.com, or complete our simple online form for a free search marketing services proposal to find out how Search Marketing Resource can make business directory submissions work for your search engine optimization program today.
