Digital Marketing News

For stores to survive in today’s marketplaces, they do not exclusively need a physical location. If they have one, they not only need to exist physically, but also to have a website. For a smaller business it is very important to be present online. The reason is because many people like to shop before they buy.

Running ads can be costly for startups and growing businesses, but the returns can also outweigh the cost. Google Ads management with Search Marketing Resource works on your campaigns to get effective results, from targeting the correct audience to running ads. It can be harder for smaller businesses in most digital marketing campaigns to compete against larger companies that have bigger budgets. Yet, Google Ads can help smaller businesses compete on an even playing field with their competition.

When implementing local search engine marketing services there are several easy-to-make (but easy-to-prevent) mistakes you can make that will have a negative impact on your local SEO results. Here are three of them:

Frequently Asked Question–AKA FAQ–lists have been a staple ever since the early days of the internet. The original FAQs were developed in order to prevent moderators on these newsgroups and mailing lists from having to post the same answers to common questions over and over again when new users asked them without checking the archives of these groups for the answers to these questions before posting the question to the entire group again.

One of the biggest challenges for SEO marketing programs is how to find good long-tail keyword phrases that don’t only bring potential customers to your website, but bring customers who are looking to make a leap to the next step and buy your products and services.