Medical care is more important than ever and the competition for patients be can fierce. To compete you need to bring your practice into the 21st century and develop a high-quality website that provides the information that your potential patients are looking for. Here are some best practices to follow when putting together a website for your medical practice:

Using directory submissions as an SEO marketing strategy? That sounds like we’ve gone into the Wayback Machine to 1994, when Infoseek and Yahoo pioneered the Web by organizing all of their content in directories. But modern business directory submissions are very different. Although the importance of directory submissions for SEO is not as influential as it once was, the principle is the same–connect users to content links of interest to them–and, it still can have a significant positive impact, especially for local SEO.

One of the best things you can do when using social media marketing for business and increase search engine traffic to your website is getting social proof via word of mouth–or the electronic equivalent–online reviews. It is no secret that Google favors reviews created via the Google My Business pages set up by the business owner.

In part 1 of Why You Need to Start a Company Blog Today, we discussed how blogs provide “keyword weight” to your website, how they improve your online presence and how they promote engagement with your customers. This month we will present 3 additional reasons why you need a company blog:

Blogs get a bad rap. The media often presents bloggers in a negative light, such as angsty teenagers writing about video games in excruciating detail, or mommy blogs where stay-at-home-moms (and sometimes dads) discuss the trials and tribulations of raising kids in the 21^st century. Blogs did indeed start as personal online diaries, but they have evolved far beyond this.

But the question remains: Why does an industrial company or B2B service need an active blog? There are many reasons: