News has broken that Google has released a new AI named Bert. Bert stands for Bidirectional Encoder Representations from Transformers, and he is bringing some changes to search engine optimization. What exactly are these changes, and how will they affect local businesses? Below we delve deeper into what we know.

Digital marketing is one of the most critical aspects of building brand awareness in today’s business environment. Local businesses must use digital marketing strategies to be more visible and compete against local and global businesses.

Below are five ways to improve your website’s Search Engine Optimization (SEO) so that your website is at the top of search-engine results.

Search engine optimization (SEO) is key to connecting with potential customers. Using website optimization services or even a DIY approach can mean better rankings. So, how do you optimize your website? Here are a few steps.

For stores to survive in today’s marketplaces, they do not exclusively need a physical location. If they have one, they not only need to exist physically, but also to have a website. For a smaller business it is very important to be present online. The reason is because many people like to shop before they buy.