Research shows that reviews and ratings can increase sales by at least 18%—one of the reasons for the increase in sales roots itself from a group mentality. Customers rely on other customers’ feedback on a company’s products and services. Customers can be persuaded to buy or not based on reviews. With this much power given to consumers, businesses need to keep customers satisfied and consistently ask for reviews.

News has broken that Google has released a new AI named Bert. Bert stands for Bidirectional Encoder Representations from Transformers, and he is bringing some changes to search engine optimization. What exactly are these changes, and how will they affect local businesses? Below we delve deeper into what we know.

Digital marketing is one of the most critical aspects of building brand awareness in today’s business environment. Local businesses must use digital marketing strategies to be more visible and compete against local and global businesses.

Below are five ways to improve your website’s Search Engine Optimization (SEO) so that your website is at the top of search-engine results.

Search engine optimization (SEO) is key to connecting with potential customers. Using website optimization services or even a DIY approach can mean better rankings. So, how do you optimize your website? Here are a few steps.