Below are five ways to improve your website’s Search Engine Optimization (SEO) so that your website is at the top of search-engine results.
1. Relevant Content
Quality content is the cornerstone of any SEO strategy and should be created with your intended user in mind. This will help increase site traffic, which improves your site’s authority and relevance.
2. Keywords
Include keyword phrases that your target audience is searching for. Such as-coffee near me or oil change. The easier to find you/ the services you offer as a solution the better.
3. Keyword Placement
It’s best to use keyword phrases in the title, page headings, subheadings and or URL, if and when possible and repeat them several times throughout the page.
4. Regularly Updated Content
Search Engines complete regular audits to ensure top search results are the most relevant and the most current. Therefore, regularly updated content is key.
5. Metadata
The title tag and meta descriptions are the first things users will see in search results. The title and description should be keyword rich and gives a glimpse of what you offer versus something generic like the business name and “homepage”
6. Links
Include relevant links with relevant keywords as the description. For example,” best coffee spot in town” instead of “click here.” that leads to the website you are referencing.
7. Website Speed
Ensure your site and pages are not taking longer than 2 seconds to load. Users will leave a slow site.
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