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What is Website Conversion and How Can it Help Your Business?

Businesses today need a website designed for conversion to maximize lead generation contacts and sales. If you aren’t sure what website conversion is, it is the process of optimizing the design of a website, content, and user experience with the goal of increasing a conversion. A conversion is mostly counted as a contact form submission, a phone call, a sale, or some other form of action the business wants a visitor to take. When you have more conversions, it improves the bottom line of the business.

How to Develop a Conversion Focused Website Design Strategy

To develop a conversion-focused design strategy for your website, you need to be aware of the latest strategies in web design, optimization, and UX/UI trends. UX stands for user experience of a website, and UI stands for the user interface.

Most businesses need to invest in a professional web designer to ensure their website is attractive and user friendly. They can optimize the navigation structure, which helps with UX/UI because it helps visitors find what they are looking for quickly and easily, reducing frustration and leaving the website.

Doing this increases the usability of the website. In addition, creating a website to be mobile responsive enables users to view it on mobile and tablet devices.

Our team at Search Marketing Resource has years of experience in designing and developing websites for lead generation and ecommerce conversions.

4 Essential Elements of Conversion Optimized Web Design

A conversion-focused layout is a design structure that is optimized to increase the likelihood that visitors will take a desired action on a website. This type of layout prioritizes the placement of elements and the overall flow of the site to guide visitors towards the desired action.

Some key elements of a conversion-focused layout include:

  • A clear and prominent call to action (CTA): The CTA should be placed in a prominent location and be visually distinctive, making it easy for visitors to find and understand.
  • User-friendly navigation: The navigation should be intuitive and organized in a way that makes it easy for visitors to find what they are looking for.
  • Attention-grabbing design elements: Design elements such as color, images, and typography should be used to grab visitors’ attention and direct it towards the desired action.
  • Simplified form fields: If the desired action involves filling out a form, make sure the form is simple and easy to complete, with only the necessary fields.
  • Mobile optimization: A conversion-focused layout should also be optimized for mobile devices, as more and more visitors access websites on their smartphones and tablets.

What are the Best Practices When Implementing a Conversion-Driven Web Design?

When your website is designed with a conversion-focused approach, it is optimized to encourage visitors to take a specific action, such as:

  • making a purchase
  • filling out a form
  • signing up for a newsletter

The design, content, and functionality of the site are all structured in a way that makes it easier for visitors to take the desired action.

Some of the benefits of having a conversion-focused website include:

  • Increased conversions: By making it easier for visitors to take the desired action, a conversion-focused website can result in a higher rate of conversions.
  • Better user experience: A conversion-focused website is designed to make it easier for visitors to find what they’re looking for and complete their desired action, resulting in a better overall user experience.
  • Improved return on investment (ROI): By increasing the number of conversions, a conversion-focused website can help improve the return on investment for a business.
  • Increased customer loyalty: A website that provides a good user experience and helps visitors achieve their goals is more likely to build customer loyalty and trust.

By designing your website with a conversion-focused approach, you can help ensure that your site is optimized to meet your business goals and provide a better overall experience for your visitors.

Why not hire a team of skilled SEO consultants, like ours? We’ll create an effective campaign that will help your website rank at the top of search engine results. We won’t settle for second place! Contact us now for a free consultation.



Contact the Search Marketing Resource team to discuss your online marketing needs or website development requirements. We will provide a detailed proposal or schedule a brief call to help define the project deliverables, timeline and budget.

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